Ben Williams's Linkedin Analytics

From the battlefield to the boardroom, my journey from Royal Marines Commando to tech entrepreneur has been one of transformation, resilience, and purpose. Today, as CEO and co-founder of Loopin, I lead a mission to empower leaders and their teams to achieve high performance through cutting-edge digital coaching. In the Royal Marines, I learned the essence of leadership, teamwork, and endurance under the most challenging conditions. Earning the green beret wasn’t just about service—it was about embracing an unwavering pursuit of excellence. This mindset now drives me to help organisations unlock the potential of their people and build high-performing teams. After a decade in the Marines, I transitioned to entrepreneurship as a business and performance coach, sharing the ‘Commando Mindset’ with individuals, organisations, and even the England football team. My bestselling book became a blueprint for resilience and leadership, lessons that are now embedded in the DNA of Loopin. At Loopin, we combine the core principles of high performance with innovative technology to help businesses build trust, drive engagement, and foster growth. Together, we can shape the future of leadership, empower teams, and achieve the extraordinary.