Toca Boca

Business Performance Manager

Scient AB

Product Insights Consultant

Spotify

Insights Consultant

Bought By Many

Research Consultant

Trainline

Experimentation Consultant

Bambuser

Product Insights Lead (Contract)

iZettle

Insights Specialist (Contract)

Dreams

Senior Insights Manager

- Line-managed teams up to 10 direct reports
- Acted as research lead on #1 company priority project, overseeing the single largest data & research gathering effort on any project in Spotify's history with a team of 15+ user researchers & data scientists
- Part of leadership quartet for a group of 40+ engineers, designers, product managers and researchers

Product Insights Manager

- In-depth knowledge sharing with leading companies in the experimentation space
- Created benchmark of internal a/b testing practices against industry
- Installed progress & measurement framework to improve at company level
- Worked with teams to improve their a/b testing processes
- Hired a small experimentation methodology team
- Evangelised on international conferences
- Embedded on #1 company priority project to oversee experimentation
- Reporting included CEO level

Experimentation Lead

- Conducted mixed-methods user research for a range of teams and projects across Spotify
- User testing, ethnography, surveys, a/b testing
- Worked on company-level projects as well as in agile squad-level rhythm
- Stakeholder reporting up to CPO level

User Researcher

Shop Direct Group

User research: 
- Qualitative and quantitative
- Focus points: Behavioural analytics, cross-channel experience, augmented reality
- Methods: Usability testing (summative/formative), eye tracking, surveys, controlled experiments, ethnography, session tracking, web analytics
- Web, optimized web (mobile/table), native apps
- Agile and waterfall projects
- Developing research plans

R&D:
- Development, assessment and tailoring of new research methods
- Research pipeline optimization

Communication:
- Conferences: Talk on corporate UX at Bitspiration 2013 (Krakow)
- Internal: Mutual updates, knowledge share, multidisciplinary work groups
- Stakeholders: Co-creation of research questions, expectation management
- Result documentation, presentation, actionable recommendations (including upper management and board level stakeholders)

Administration:
- Booking facilities, liaising with agencies, recruiting test participants

Usability Analyst

I help Product teams make informed decisions.

My main expertise is to figure out what teams need to understand about the audiences they serve, and how to do that. I'll ensure the right questions get asked and answered, using the appropriate methods from user research to a/b experimentation. 

I'm available for freelance work, consultations and public speaking through www.scient.se

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