IFC - International Finance Corporation

IFC is the private arm of the World Bank Group, with at its head the Managing Director whose mission is to mobilize investments in the poorest countries and create the conditions for a sustainable future. 

As part of the Managing Director's team, I spearheaded the social media strategy which successfully positioned IFC's Managing Director as one of the "top" voices in the development space online and offline.

I'm most proud of:

- Creating weekly video and audio content for different channels, including social media, podcasts, web and more, which increased the brand awareness of IFC's work in the creative industries and beyond.

- Working with experts from all industries, including health, infrastructure and education to ensure creativity & quality of content.

- driving personal brand visibility and building an engaged community across various channels. 

- crafting compelling narratives that resonate with diverse audiences in different languages (fr, eng, spa)

- cultivating strong relationships with cross-functional teams, stakeholders, and external partners. This has allowed me to build a cohesive communication strategies that amplified the managing director's voice and strengthen its impact.

Communications Associate for the Managing Director

The World Bank

As part of the Infrastructures Communication team, I helped I develop the communication strategy & delivery of the Digital Development Practice. Contributions I'm most proud of include: 

- Developed the communications strategy behind the 2020 Women Global Tech Challenge Awards, supporting the growth of 5 early stage start-ups focused on #femtech and the communities they aim to serve.

- Produced the marketing content for the World Bank's Annual Meeting 2020 flagship event 'Closing the Digital Divide', which reached an audience of +30,000 viewers virtually (the most watched event at the time)

- Curated and created engaging multimedia content for the Digital Development community on Twitter each day, increasing by more than 3,000 followers in 2 months.

- Wrote op-eds, essays and blogposts on topics varying from digital divide, health tech, green transportation & more.

Communications Associate | Digital Development 

As part of the Global Responsible Business team, I was tasked with the development and supervision environmental, social, and governance (ESG) policies and projects to ensure the company's compliance with current ESG standards. 

Contributions I'm most proud of: 

- Rolled out a 1 hour training on 'Unconscious Bias' aimed at educating and reducing gender, race and disability prejudices within the company 

- Doubled the number of internal Diversity & Inclusion related-projects.

- Produced a 98-pages report on CWT’s diversity & inclusion, environmental & procurement practices for the 2019 EcoVadis sustainability rating assessment, leading to the company receiving a Gold Standard rating (highest rating) 

- Created a presentation showcasing CWT’s 2019 Annual Responsible Business Report to the United Nations Global Compact, resulting in a Global Compact Advanced Level certification.

Project Manager | Corporate Social Responsibility

As part of the Communication department, my role was to raise awareness on the company's activities and highlight EDF's contribution towards China's energy transition. Using both French, English and at times Chinese to communicate with the multicultural teams also played a very enriching part to this experience. 

Contributions I'm most proud of: 

- Producing a bilingual report on the successful contribution of EDF China’s nuclear and renewable energy activities on China's long-term environmental strategy. 

- Bringing a weekly curated newsletter to EDF's international stakeholders by researching & highlighting major development concerning China's environmental public policies.

- Producing a 2-day in person seminar which brought together high-level French & Chinese leaders to ideate on the future of the private & public sectors partnership in the field of electricity

Communications & Research Assistant

NB Communication

Contributed to a detailed report on French investment opportunities in Mali, published in the New Economist, one of France's leading economic newspaper.  
* Prepared questions and assisted during they interviews of prominent Malian political and business figures 
* Transcribed more than 12 hours of interview using software Transcribe 
* Developed media-related materials, such as press releases, pitches, Q&A and talking points
* Managed tools to track and monitor relevant media coverage of the report using Meltwater 
* Addressed questions and inquiries from the press regarding the report

Public Relations & Research Assistant

Communications & Marketing strategist. Runner. Content Creator. 
Passionate about connecting the world through movement. 

Leveraging 5+ years of experience working with public and private organizations, to help companies deliver well-crafted content that educate, inspire and ignite positive change.


I am actively seeking new opportunities to apply my expertise and drive positive change. Let's connect and explore how we can collaborate in shaping a healthier and more impactful future.

Key Skills:

Content Creation
Storytelling and Creative Strategy
Digital Marketing

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