Ben Figg's Linkedin Analytics

When you look at your email inbox – or the ads on your preferred social channel… What do you see? Probably, a load of in-your-face BUY NOW! tactics with no consideration for what matters to you. It's the same with marketing everywhere. Dull, generic messages. Overly brand- or product-focused drivel. The kind most people tune out. The problem is, when someone tunes out, that’s an automatic "No!" to any offers they’re shown. And that's "The Default Response". Of course, these are obvious examples. There are many reasons why people ignore ads and emails. Or bounce off web pages. Or otherwise decide (usually subconsciously) not to respond to a piece of marketing. Some – like common distractions that plague all our lives – you can't have any control over… But there is a lot you can control. You can dodge "The Default Response". And 100+ years of tested marketing has proven the one way to do it. (Yet many marketers and business owners still overlook it!) Click the link at the top of my profile. And I'll show it to you. To your next lift in conversions, Ben Conversion strategist & copywriter “I found Ben punctual, honest, reliable and completely trustworthy. Always working very hard and to a high standard.”—M. B. (past client) Landing Pages | Product Pages | Sales Pages | Web Copy | Ad Copy | Sales Emails