Ben Idan's Linkedin Analytics

Director of Sales | Enterprise Account Executive | SaaS & Fintech Growth Expert I am a results-driven Enterprise Account Executive, Director of Sales and Strategic Partnerships with extensive experience in SaaS, fintech, and financial services. Over the past 10+ years, I have successfully executed data-driven business strategies, pioneered innovative products, automated sales processes, and led global teams to drive business transformation. My expertise lies in enterprise SaaS sales, fintech lending solutions, and consultative selling. At TurnKey Lender and currently with Nortridge Software, I specialize in selling lending and credit decisioning SaaS platforms, managing the full sales cycle from prospecting to deal closure. Engaging with C-level executives and financial institutions, I sell solutions that optimize loan origination, loan servicing, underwriting, and loan management processes. Prior to my SaaS sales experience, I built and scaled BFNYC Business Funding New York, growing it from the ground up into a thriving fintech company, leading to 20x revenue growth ($10M to $200M+ in 5 years) and the development of a lending network of 50+ banks, brokers and private equity firms. My deep understanding of financial services, lending technology, and strategic partnerships has positioned me as a leader in driving growth, innovation, and operational efficiency in fast-paced, highly competitive markets. I hold an MBA and a Mortgage Loan Originator license, giving me a strong foundation in financial analysis, lending compliance, and strategic business development to help organizations bridge the gap between financial technology and real-world business needs by adopting scalable solutions. Key Career Achievements: ✅ Enterprise SaaS & Fintech Sales: Closed high-value deals with lenders and financial institutions at TurnKey Lender and Nortridge Software, specializing in SaaS lending technology. ✅ Full Sales Cycle Management: Expertise in prospecting, consultative selling, product demos, RFPs, pricing, and contract negotiation. ✅ Revenue & Business Growth: Scaled BFNYC’s revenue from $10M to $200M+, disbursing $150M in SBA loans nationwide. ✅ Leadership & Team Building: Managed, trained, and led sales teams, ISOs, and partner networks, driving $1M+ in monthly new transactions. ✅ Go-To-Market & Strategic Partnerships: Developed market-specific sales strategies, product positioning, and customer engagement models for SaaS and fintech solutions. I am passionate about leveraging innovation to drive efficiency and business growth. Let’s connect!