yuzu🍋

🚀 Building tomorrow's financial services using the web3, while respecting today's climate challenges by financing decarbonization.

📍 Marketing : growth, acquisition, retention, social media

📍 Branding : positioning, communications, PR

📍 Sustainability strategy : carbon offset, SRI, SDGs, United Nations Global Compact

#crypto #web3 #blockchain #saving

Head of Marketing

Kensington Consulting

Working with fintech, proptech, startups and web3 companies on their brand and executive communications, social media and content strategy.

📍 Brand platform: messaging, positioning, brand value and voice.
📍 Social media strategy: declination of brand discourses adapted to each channel and executive coaching.
📍 Compliance on communications (social media, ads, email, etc.): in accordance with local requirements (ESMA, AMF etc.).
📍 Content creation: snack/long content (social content, infography, op-ed, articles etc.), workflow structuring etc.

📞 Clients: yuzu🍋, Akt.io (including ICO), Yomoni, Curve, Pleo, Happydemics, Reach5, NBA Top Shot... (+NDA)
🎯 #B2C #B2B
📲 #saving #blockchain #crypto #hashgraph #neobank #assurancevie #roboadvisor

Brand & Social Media Consultant 🇫🇷 🇩🇪 🇬🇧 🇺🇸 🇮🇪 

The Little White Bird

🏦 Personal investment company

💳OneBanx (Serie A)
FinTech allowing customers of any bank to access banking services in their community.

🚜AgriSound (Seed)
AgriSound develops smart listening tech to monitor vital pollinators for food production. 

🖥TrustPortal (seed)
HyperAutomation 2.0 platform delivers better work, smarter by intelligently orchestrating and guiding your people, multi-vendor robots, digital and AI tools to interoperate in real-time at scale, as an augmented, connected, digital workforce.

💲 Relai, #fintech (seed)
Break down the barriers to bitcoin to everyone.

🎨Masterworks, #art (serie A)
Purchase shares in great masterpieces from artists like Pablo Picasso, Claude Monet, Andy Warhol, and more.

🔏 Unkle, #assurtech / #proptech (serie A)
Unkle helps renters find a guarantor without having to ask around, and homeowners secure their income and assets.

🏦 Klarna, #fintech (serie H)
Online platform for purchase financing for merchants and shoppers.

🎙 Binge Audio, #media (seed)
Production and distribution of podcasts

🎬 Dark Matters, #tech (seed)
DMS specializes in the deployment and operation of virtual production studios by combining software and innovative shooting devices.

🎹 AIbstract, #culture (seed)
Personalized and adaptive music generation based on AI technologies

🎧 Onyo, #culture (seed)
Itinerant installations of sound immersion allowing to escape to wonderful worlds.

🏦 Praxonomy, #fintech
Praxonomy aims to become the go-to collaboration platform for boards of pre-IPO, small-cap and mid-cap listed companies as well as regulated private businesses.
 
🍃 CIRCA5000, #fintech #ESG (serie A)
Grow your money by making targeted investments in companies that put people and the planet first.

Investor

Kirrie

🎨 Art investment fund - 3M€ AUM

💰 Investment strategy
👉 40% surrealist deceased artists
👉 30% high potential contemporary & emerging
👉 20% digital art & NFT
👉 10% old documents

🖼 Acquired: J.M. Barrie archives, Dali, Ernst, Man Ray, Nam Das, Seb Janiak, Jia Aili, Xie Lei, Remus Grecu, Ania Catherine & Dejha Ti, Marco Reichert etc.
NFT artists supported: Beeple, Tylerxhobss, Dmitri Cherniak, XCopy, Golid, Trevor Jones etc.

❌ Closed for subscription for now

Co-Founder

La Française

In charge of core business (La Française) & 2 incubated business (Moniwan, saving & Newtown Square, flex office)

📍 Social media (editorial, SMA)
- Creating a new B2C strategy
- Creating SMA strategy then daily managing the agency
- Mentoring of a community manager & social media apprentice
- Launching social media abroad (ES, NL, IT, DE) and recruiting local community managers

📍 Brand content
- Creating a new brand content strategy business oriented
- Concepting and directing short video format for social media, emailing and internal (including webinar)
- Writing technical articles about finance & saving
- Mentoring a content creator

🔧 SocialBakers / Emplify, Hubspot, Adobe Photoshop / Premiere / After Affects / InDesign, Microsoft Excel / Word
🎯 #B2B #B2C #B2B2C
📲 #saving #finance #corporate #assetmanagement #bank

Social media & brand & content manager 🇫🇷 🇧🇪 🇳🇱 🇮🇹 🇪🇸

Laboratoire Synergia

📍 Branding (with 1 PR agency, 1 compliance agency)
- Redefinition of the company's communication strategy (trust, healthy, humanity)
- Repositioning of all products and rewriting of the arguments and USP
- Setting up of the institutional communications.

📍 Ecommerce : management, pricing, logistic (with 1 assistant)
- Website rework (Drupal > Prestashop)
- New loyalty program (2018)
- Automation marketing (100+ scenarios)
- Logistic rework (with a team of 4 people)
- Amazon launch and management (fr, it, de, uk, es, com), including Amazon sponsored products/HSA/Coupon, Amazon A+ content
- Other marketplaces : 1001Pharmacies, CDiscount, Ebay, LeBonCoin

📍 Digital marketing (with 1 community manager, 1 blogger, 1 influence manager, 1 graphist and 4 agencies)
- Offline media buying
- SEM :
⏩SEO : new strategy during 12 months (1 agency)
⏩SEA : creation and setup strategy -> search, display, remarketing (Google Ads, Bing Ads, Oath Gemini (ex-Yahoo))
⏩SMO : editorial and ads (Facebook, Instagram, YouTube)
- Brand content (videos, blogs, graphics)
- Influence (500+ influencers publications in 8 months) : Instagram, YouTube, Facebook, blogs, Wikipedia
- Growth hacking : outsource content creation to optimize SEO and SERP
- Weekly emailing (micro and macro targetting + automation)
- Month leads acquisition

📈Y1 : +115% turnover

🔧 HootSuite, Cision, Meltwater, Adobe Photoshop / Premiere / After Affects, Microsoft Excel / Word, DooFinder, SendInBlue, Nosto, Prestashop, Wordpress, Helium10, OnlyPult, VWO, RedBooth, Slack, Hivency, Zendesk, AnswerThePublic, Target First, Shopimind, AvisVérifiés, PayPlug, PayPal
🎯 #B2C #B2B2C
📲 #health #dietarysupplements #pharma

Head of Brands & Digital 🇫🇷 🇮🇹 🇪🇸 🇩🇪 🇬🇧 🇺🇸

SocialTube

📍 Social media management for major celebrities, personnalities and leaders
📍 Influence marketing, celebrity marketing, brand content
📍 Influencers management

References: major french celebrities, lead entertainment brands (list upon request/NDA)

🎯 #B2C
📲 #cinema #entertainment #music #tv #events #sport
🤓 O-1B US visa

Social media & branding consultant 🇫🇷 🇺🇸

Les Cinémas Pathé Gaumont

📍New social media strategy
 - Created a new community management strategy
 - Etablished a customer support on social media
 - Delocalized 70+ Facebook pages administration to local team (40+ community managers)
 - Created report documents, processes and documentations
 - Defined KPI and metrics

📍Daily community management (with 1 community manager)
 - Monitor measurements of marketing campaigns on social media 
 - Manage digital campaigns for theaters opening, reopening and build works
 - Increase community size and engagement
 - Monitor environment scanning and strategic surveillance (daily reporting and crisis management policy)
Accomplishments: publications (newspapers, TV, blogs, websites) about our tone on social medias (📈reach +45%, fans +205%)

📍Brand content
 - Created YouTube channels
 - Co-organized masterclasses live on YouTube (with Ang Lee, JJ Abrahms...)
 - Manage rights through YouTube CMS
 - Manage video creation and production (tutorial, editorial...)
 - Manage suppliers
Accomplishment: 2nd french brand on YouTube (📈3M views / month)

📍Internal digital communications
 - Set up of an internal social network (Yammer)

🗣Management: 1 community manager
🎯 #B2C
📲 #movies #cinema #entertainment

Social Media Manager 🇫🇷

Virtuo

Main clients :
Doctissimo, Nokia, Rhodia/Solvay, Orange, Amazon

🗣Communication and social media:
- Danone, TNS Sport, Parc de la Villette, Lagardère, Wunderman, Petit Bateau, Renault F1...

🖋Editorial productions:
K&B Editions, Robert Laffont, Wagram Music, Mediamétrie...

📸Photography: 
- Music: Cabaret Vert, EMB Sannois, Rock The Gibus, Dour Festival, La Cassine...
- Press: Rock&Folk, Marianne2, Le Monde, Libération, Rolling Stones, Classical, Downbeat, Magic, Mixmag, Acoustic Guitar...

🎥Video:
- Music: Warner Music, Universal Music, Sony Music, SMART, Rezo Films, EMI, Columbia,
Jive/EPIC, Mercury, Cinq7, BMG, Scorpio Music, Wagram Music...
- Artists: Justin Bieber, Bruno Mars, Lilly Wood & The Prick, Ben Mazué, Yules...
- Brands: Fédération Française de Rugby, Land Rover, Orange, Redbull, Heineken, Société
Générale, Kronenbourg...
- Medias: France 4, Virgin Radio, Radio Néo, Arte, Les Inrocks, Le Monde...
- Productions: Numéro 7, Praxis Film, Morgane Productions...

Communications & Digital Marketing Consultant 🇫🇷 🇬🇧 🇺🇸 🇧🇪

Social media & content manager for Orange Business Services 🇫🇷🇺🇸🇬🇧

Content manager for Rhodia / Solvay 🇫🇷🇺🇸🇧🇷🇸🇬🇬🇧

📍 Management of Amazon Vine community (power users)

Community manager for Amazon 🇪🇺 🇬🇧

Community manager & digital producer for Nokia 🇫🇷

Community manager for Doctissimo

Numéro 7

📍Producer's personnal assistant

- Managed new website creation
- Organized and coordinated several aspects of shootings (travels, hotels, castings, locations...)
- Assisted in every stage of the purchases
- Assisted in the development of the production process and product management. 
- Assisted in the exploitation and administration of the company’s master recording catalogue through production as well as developing and maintaining a database (cataloguing, digitalization).

Production Assistant 🇫🇷

💫 15yrs+of  experience in #branding #content #socialmedia 
🎯 10yrs in entertainment (movies, music, gaming), 5yrs in corporate (health, finance)
✔ Certified by the main social networks (FB, LKD, TW, Snap, YouTube), Google (analytics, ads), Hubspot etc.
🥇 Top references: major personalities and leading brands in their sector
🏆 Demonstrated and quantified results on each position
🚀 Managed huge accounts on Instagram (12M followers cumulated), Facebook (14M), Twitter (1M) , LinkedIn (200K), YouTube (2M), Telegram and Discord 👉 27M+ followers managed


👇My past clients/missions/employers include👇

🕶 Sophie Marceau, Johnny Depp, Jennifer Lawrence, JoeyStarr, Emmanuelle Béart, Juliette Binoche, Tom Holland, Emma Thompson, Judi Dench, Helen Mirren, Raphaël Personnaz, NTM, Caribbean Dandee, Kayane, Justin Bieber, Ben Mazué

🍽 Coca-Cola, Nespresso, RedBull, Danone, Deliveroo, Ricard, Krug, Heineken, Oreo, Kronenbourg, Kraken

🏦 Crédit Mutuel, Société Générale, La Française, Yomoni, Akt.io, yuzu

🖥 Orange Business, SFR, Amazon, Nokia, Panasonic, Sonos, Doctissimo, Rhodia, Happydemics, Reach5

⚽️/🕹 NBA, Roland Garros, Los Angeles Clippers, ESCW, Fédération Française de Rugby, Nintendo, Paris Games Week

🎶/🎥 JiveEpic, Columbia, Polydor, Cinq7, Rezo Films, SMART, EMI, Gaumont Pathé, Sony, La Villette, Dour Festival, La Cabaret Vert, Scorpio Music

👗 Paul&Joe, Daniel Wellington, Chevignon, Ozed, Playtex, Petit Bateau

🚘 Land Rover, Mondial de l'Auto, Renault F1, Air France

🗞 LesInrocks, Le Monde, France Télévisions, Arte, Virgin Radio, Radio Néo, K&B Editions, Robert Laffont

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