Kwanko

Based in Lisbon, the International HUB provides production, support and creative services to our clients worldwide.

• Responsible for the International team : 8 accounts manager
• Continuous setting up and supervision of the team members
• Helping clients with performance marketing strategies: generating traffic, leads, sales, mobile downloads etc...
• Strategic international accounts management
• Stakeholder on Kwanko's technical key projects

Team Leader HUB international

In charge of business development and operational teams management in Brussels, Belgium.
Head of the BE Team: Sales, account and office manager.

Responsible for a good coordination between Advertisers, Publishers, Creative and Technical teams to help our clients get the best online results according to their needs.

https://en.kwanko.com/

Country Manager Belgium

Responsible for the Belgium accounts team

- Manager of a 2 persons' team 
Continuous Setting up and supervision of the team, 
Accompanying and strategic decisions, 
Responsible for the achievement of quantitative and qualitative objectives

- In charge of key accounts and agencies
 Cofidis, Loterie nationale, Test Achats, Mediabrands, Havas Media...

Team Leader Belgium

Opening of the subsidiary in Brussels since July 2015 !

Senior Account Manager Belgium

In charge of key accounts (in French and Dutch Belgium):
- Follow-up and management of campaigns and budgets with ROI objective (CPC, CPM, CPA, CPL)
- Organizing, making affiliate network loyalty and affiliate websites recruitment 
- Using broadcasting levers : display , emailing, mediabuying, retargetting , social networks, cashback - voucher codes , comparators, deal websites and keywording (Google : SEA , display - Bing)
- Reportings and recommendations
- Client Meetings
- Organization and Participation at the Digital First exhibition (3 consecutive years)
- Monitoring and analysis of campaign specifications (CTR, CR, CA generated, ROI, etc.)
- Training and integration of new recruits
- Management and development of the Emailbidding platform

Main customer accounts and agencies : Mediabrands, Havas media, Vivaki, Loterie Nationale, Dela, Cetelem, Securitas direct, Finalys, Test-achats... 

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Responsable d'un portefeuille clients (en Belgique francophone et néerlandaise) :
- Gestion des budgets avec des objectifs ROI (CPC, CPM, CPA, CPL)
- Animation et fidélisation du réseau d'affiliés et recrutement de sites affinitaires
- Exploitation des leviers de diffusion: display, emailing, mediabuying, régies, retargetting, réseaux sociaux, cashback - codes promo, comparateurs, sites de bons plans et keywording (Google: SEA, display - bing)
- Reportings et recommandations
- Réunions clients
- Organisation et Participation au Digital First (3 années consécutives)
- Suivi et analyse de la performance des campagnes (CTR, CR, CA généré, ROI, etc.)
- Formation et intégration des nouvelles recrues
- Gestion et développement de la plateforme Emailbidding

Principaux comptes clients et agences : Mediabrands, Havas media, Vivaki, Loterie Nationale, Dela, Cetelem, Securitas direct, Finalys, Test-achats...

Account Manager Belgium

Effiliation

Within the BtoB Agency: 

• Managing the Head of Sales portfolio: participating in presentation-roadshows: tradeshows, balance sheets and steering committees
• Coordination, on-line publishing, advertising campaigns monitoring 
• Affiliates’ recruitment 
• Management of partners’ network 1euro.com: contact, marketing animation, optimization of the emphasis and offers negotiation to be relieved on the 1euro.com newsletter


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Au sein de l'Agence BtoB :

• Connaissances et gestion du portefeuille du Directeur de Clientèle : participation aux présentations, bilans, comités de pilotage
• Coordination, mise en ligne, suivi des campagnes publicitaires
• Contact clients, suivi des objectifs, conseils et recommandations sur leurs campagnes publicitaires
• Recrutement d’affiliés
• Connaissance et maîtrise du produit 1euro.com
• Gestion d’un réseau de partenaires 1euro.com : contact, animation marketing, optimisation de la mise en avant et négociation d’offres à relayer sur la newsletter 1euro.com

Traffic Manager

Mediamobile

• Business intelligence, strategic analysis
• Organization of events (forum, teambuilding)
• Launch and coordination of Google Adwords campaign
• Analytical follow-up of the site with Google Analytics
• Follow-up and analysis of the french automobile sales (Jato data)
• Test the mobile application (iPhone, Android and Windows phone)
• Improvement of the Web site and user interface customer journey

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• Veille concurrentielle, analyse stratégique (SWOT)
• Organisation d’évènements
• Organisation du jeu «v-track challenge», au sein de la société pour animer les employés
• Lancement et coordination de la campagne Google Adwords
• Suivi analytique du site avec Google Analytics
• Suivi et analyse des ventes automobiles France (donnée Jato)
• Test, amélioration pour les applications mobiles (iPhone, Android et Windows phone)
• Amélioration parcours client site web (v-trafic) et interface utilisateur

Marketing Assistant

JKPM

• Animation and management of the social network and its members
• Reflection on the strategy of the social network to adapt its marketing and its communication
• Partnerships search for JKPM partner clubs
• Creation and update of the commercial media
• Commercial presentation (show, forum and receptions)

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• Animation et gestion du réseau social et de ses membres
• Réflexion sur la stratégie du réseau social à adapter pour sa commercialisation et sa communication
• Aide à l’évolution technique du site internet 
• Recherche de partenariats pour les clubs partenaires JKPM
• Création et mise à jour des supports commerciaux
• Présentation commerciale (salons, forum et réceptions)

E-marketing Project Manager

Kofax

• In charge of the preparation for the migration of a database towards a new medium
• Accounting, financial analyses and managing client renewal invites

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• En charge de la préparation pour la migration d’une base de données vers un nouveau support
• Analyses comptables, financières et relance clients

Management Assistant

Over 10 years of experience in creating and delivering Digital Marketing have allowed me to develop different skills: team management, Strategic, analytical, project management, leadership and communication skills. 

My areas of expertise include: Online Acquisition, Paid Search, Display Advertising, Programmatic, Social Media, Email Marketing, Media Planning, Affiliate Marketing and Partnerships, Analytics.

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