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A data driven Senior Product Owner specialising in conversion and funnel optimisation using AB and Multi variant testing. A proven track record of delivering high impact results. An agile professional, certified Product Owner (CSPO) and Scrum Master (CSM) with over 15 years experience of building successful online products and applications. Formerly a UX designer and founder of a subscription based tech startup which grossed £1m in its first 2 years, winning an Ecommerce award from the Department of Trade and Industry. Transitioned to develop SaaS products which are still in use and valuable assets to some of the biggest companies in the world. Last position working in Barcelona for eDreams Odigeo focusing on the optimisation and personalisation of the booking funnel. Using continual AB / Multi variant testing from qualitative and quantitive data to increase conversion and revenue. With my team of 10 we delivered over 200% against target and over €30million uplift EBITA winning the annual award for business impact. Transformed the booking funnel, personalising the booking process for a high traffic channel, increasing conversion from 8 to 14%, resulting in record booking numbers. Before returning to the UK I was a nominee for the prestigious "eDo Global Awards" of 2020. Now available to consider contract offers in eCommerce or SaaS based products with remote working options.
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