Ben Goldstein

VP of Marketing

Vitally.io

I lead Content Marketing strategy for Vitally, a Customer Success Platform built for the next generation of CS teams. My key responsibilities include:

- Directing editorial for the Success Network, Vitally's community driven content hub that I co-launched in September 2023; visit https://www.vitally.io/success-network to see the fruits of our labor : )

- Defining strategy and managing production for Vitally's blog, email marketing, social media, and video channels

- Building relationships with prominent CS leaders to feature in expert-driven content (you can meet a bunch of them here: https://www.vitally.io/success-network/expert-directory )

- Ideating concepts and serving as head writer for all Vitally content offers, including original research reports and interactive tools

Recent victories:
Improved Vitally's YouTube views by 148% in H2 2023 (compared to H1 2023)
Improved Vitally's organic social media referral traffic by 63.5% in Q4 (compared to Q3 2023)
Improved Vitally's SQLs from organic search by 22% in Q4 2023 (compared to Q3 2023)

Director of Content Marketing

Lovable Marketing

I help B2B companies of all shapes and sizes create content marketing programs that attract qualified buyers, bring down their acquisition costs, and make their brands stand out in highly competitive markets.

Chief Content Strategist

Nutshell

I directed all inbound lead generation and brand marketing efforts for Nutshell, a simple and affordable CRM and email marketing platform for B2B organizations.

Among my key responsibilities, I managed a seven-figure annual marketing budget across paid channels and content production—continually fine-tuning our strategy to ensure that CAC and cost per lead were efficient from every lead source—while guiding each member of the marketing team’s professional development.

My efforts helped sustain positive revenue growth for Nutshell throughout my tenure, contributing to the company’s acquisition by WebFX in August 2022.

As Head of Content and Communications, I directed Nutshell's growing investment in content marketing as a lead generation engine, while providing structure and oversight to our product marketing efforts and expanding the visibility and impact of the Nutshell brand.

During this time, I developed our blog into our most dependable and cost-effective lead gen channel, often generating more SQLs than all paid channels combined, and hitting all-time peaks in terms of organic traffic generated and sales leads generated from blog visits.

Head of Content and Communications

As Content Marketing Manager, my notable responsibilities and accomplishments included:

- Directing content strategy for Nutshell's "Sell to Win" blog, and increasing organic search visits to the blog 64X from Q4 2016 (2,000 visits) to Q1 2020 (129,000 visits). Fun fact: In January 2017, the Nutshell blog generated just 8.7% of Nutshell.com's total organic search traffic. Through my content and SEO efforts, that percentage increased nearly every single month, reaching 85% in January 2020.

- Launching our “Sell to Win” blog newsletter, and building the subscriber base from 400 to 25,000+ 

- Developing the blog into a dependable, cost-effective lead generation channel. In Q1 2017, just 19 Nutshell trial signups originated in blog entrances, compared to 403 in Q1 2020, a 21X increase. In November 2019, the Nutshell blog began producing more sales-qualified leads than our Google Ads account. Woo-hoo!

- Building and managing a stable of well-known sales experts and authors to provide original contributions to Nutshell’s blog, including Brian Tracy, David Hoffeld, Jeb Blount, Lori Richardson, Tim Sanders, Koka Sexton, Ryan Dohrn, and Charlene DeCesare.

- Co-producing Nutshell's annual virtual sales conference, BOUNDLESS, in the role of talent booker and head writer. Check out the BOUNDLESS 2020 replay right here: https://www.youtube.com/playlist?list=PLoLQikdPun7fR5RJnVXoJkS6nXOHVh0E0

- Serving as lead writer for all other Nutshell marketing efforts, including marketing video scripts, thought leadership, email drip campaigns, product tour pages, and SEO-focused landing pages.

Content Marketing Manager

Credibly

Credibly is a financial technology platform that has helped thousands of small and medium-sized businesses across the U.S. secure access to working capital. As Manager of Content Marketing, my chief responsibilities included:

- Leading editorial efforts for Credibly's small business education blog InCredibly and the Credibly Business Journal quarterly ebook series, with the goal of attracting website visitors, converting those visitors into sales leads, and educating existing customers. 

- Recruiting and managing InCredibly's roster of contributing editors, who provide expert advice and inspiration to business owners through their blog posts and interviews.

- Composing and scheduling all messaging for Credibly's social media channels.

- Creating targeted email and newsletter copy for various marketing channels (including prospects, customers, and sales partners), to help nurture business relationships and provide added value. Through my efforts, Credibly's email click-through rate grew from 2.9% in Q1 2016 to 5.6% in Q2 2016.

- Contributing byline articles to external business publications, to promote the Credibly brand and further establish Credibly’s executive team as thought-leaders in the SMB lending industry.

- Proofreading all other public-facing copy, including press releases, website landing pages, presentation decks, and direct marketing materials.

Manager of Content Marketing

DEFY Media

- Directed editorial and social media strategy for CagePotato.com — one of the Internet’s largest and most influential MMA news sites — from the site's launch in October 2007 until January 2015.

- Built CagePotato.com to 5 million monthly pageviews at peak, and grew its Facebook following from 0 to 50,000+ fans.

- Managed over a dozen staff writers and contributors.

- In June 2014, I was put in charge of managing ScreenJunkies.com, a leading TV/movie news site best known for its highly popular video series ("Honest Trailers," "Supercuts," "ScreenJunkies Show").

- In the seven months that I managed the social media channels for ScreenJunkies.com, the site’s Facebook fanbase increased by 63% and its Twitter following more than doubled.

Managing Editor, CagePotato.com and ScreenJunkies.com

Dennis Publishing

Edited “Weekend Warrior” (travel) and “Spend” (products) sections. Directed alcohol coverage. Contributed interviews and features.

Senior Associate Editor, Stuff Magazine

Giant magazine

Edited “Index”/”Pop” (front-of-book), book review section, and “Hustle” (back page). Contributed music reviews and features.

Associate Editor

Member of original launch staff. Edited book review section. Co-edited “Info”/“Index” (front-of-book). Contributed interviews.

Assistant Editor

Maxim Inc. (MAXIM magazine)

Coded articles from Maxim, Blender, and The Week into HTML for placement on their websites. Regularly contributed original editorial content, including movie reviews (Maxim.com), news briefs and artist bios (Blender.com), and TheWeekMagazine.com’s Weekly Quiz. Evaluated, selected, and guided freelancers and interns.

Online Editorial Assistant

The Michigan Daily

Arts Editor

I'm a content marketing and organic lead generation expert who helps B2B brands reduce their cost of acquisition, develop their personality, and gain share-of-attention in crowded industries.

In my previous role as Nutshell's Content Marketing Manager / Head of Content and Communications, I 100X’d+ the brand's organic blog traffic (235,000 total search visits to the blog in Q1 2021 compared to just 2,000 in Q4 2016) and turned blog content into our most efficient lead-gen channel.

As a 5-time Jeopardy! champion in June 2023, I was able to generate $50K in revenue in a fast-paced, highly competitive environment : )

Occasional fiction writer, master of the 360-degree roundhouse kick and the “Cobham triplet.” Always happy to get coffee and talk shop.

Content marketers when you ask them how long it'll take for the company blog to become ROI positive:

Hello LinkedIn friends! Post-#layoff, I'm looking for my next role and I would *so* appreciate your help sharing my info across your network. Many thanks!

#creative #artdirector #creativedirector

Attention #CustomerSuccess leaders: We're now collecting survey responses for Vitally's next research report and we'd love to include you.

The '2024 Revenue Impact Report' will uncover how well CS execs are moving the needle at their companies and the biggest challenges they experience in measuring their team's impact.

If you're a U.S.-based leader of a CS team, please use the link below to access the survey. While the main survey collects information anonymously, there’s an additional link at the end that gives you the option to answer a few more open-ended questions that would be attributed to you. Answer those questions if you’d like to be featured in the report!

https://lnkd.in/eZBqnkRw

Thank you!

surveymonkey.com • 1 min read

Customer Success Leaders Survey

The best hack I've seen for boosting the follower count of a LinkedIn company page: Having your team members post about your open job roles.

Nothing else really comes close.

As B2B companies continue to cut costs, job security for #CustomerSuccess teams is less guaranteed than ever. That’s why it’s so important to understand the value you bring to your company.

In this article, Jim Gonzales of LawVu breaks down six things you can do 𝒓𝒊𝒈𝒉𝒕 𝒏𝒐𝒘 to build your skills as a CSM and stand out among your peers.

Follow his advice and you’ll be a lot better prepared the next time you find yourself hunting for a job.

https://lnkd.in/gERy4-wv

#CSMs #ProfessionalDevelopment 

vitally.io • 6 min read

How to Upskill as a CSM: 6 Pro Tips for Surviving the Current Job Market

FYI, your saved items are here: https://lnkd.in/gCrHNacX

Taplio

Ben Goldstein's Linkedin Analytics

Ben Goldstein

Ben Goldstein's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ben Goldstein's Linkedin Analytics

Ben Goldstein

Ben Goldstein's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Ben Goldstein's Linkedin Analytics

Ben Goldstein's Best Posts (last 30 days)