Simple Strat 

Simple Strat is a marketing and sales firm that helps you get more out of HubSpot. From CRM strategy and setup, to marketing automation and content creation, our services are tailored to fuel customer acquisition and retention.

Simple Strat is a Diamond Solutions Partner and the hosts of HubSpot Hacks, the #1 unofficial YouTube channel for HubSpot Tutorials. We work with clients nationwide, ranging from Fortune 500 companies to startups and more.

Hubspot Specialist

RevBrains

Client Advisor

Superb AI Inc.

• Lead global Revenue team dedicated to supporting Sales, Marketing, and Customer Success teams around the world
• Consolidated Tech Stack reducing tech spend by over $100K per year while driving improved efficiency by 20%
• Optimized and centralized standard procedures to better align with industry best practices, capturing improved efficiencies and profitability of 25%
• Improved user experience in Salesforce, Hubspot, Apollo.io, and entire tech stack, improving utilization by over 50%

Head of Revenue Operations

• Designed Sales and marketing operations processes from the ground up
• Successfully brought company from Series A to Series B
• Supported over 200% Revenue growth over previous year in the US
• Built out Salesforce and Hubspot instances to align Marketing, Sales, and Customer Success processes and Strategy
• Created bottom up forecasting and reporting frameworks to guide quarterly and annual budgeting objectives.

RevOps Manager

Community Brands

• Redesigned Sales to Billing to Collection processes leading to 30% reduction in time from contract signature to payment collection 
• Engaged with leaders across departments to devise and deploy strategies to develop brand, enhance customer experience, and improve revenue potential
• Implemented CPQ frameworks driving 20% reduction in average deal length

Revenue Operations Manager

In this role, I spearheaded the development of an employee-led initiative advancing social good through the provision of no-cost fundraising technology to nonprofit organizations.

Highlights of my contributions include:
• Championing program development and growth as one of five founding committee members, steering mission setting, process design, and implementation.
• Leading the program to award three successful rounds of grants to benefit deserving organizations.
• Served as one of five founding committee members 
• Helped design, create processes and best practices, get executive approval for, and implement

Givesmart Gives Back Program Founder 

Directing event operations for the entire Western Region--encompassing the U.S. from Louisiana to Hawaii--I developed and motivated 100+ cross-functional team members to deliver fundraising events for nonprofit partners.

Highlights of my contributions include:
• Cultivating a positive, empowering work environment while growing the team from ~35 to 100+.
• Created new pay structures and incentive programs to promote performance excellence.
• Championing an effort to build best practices and processes for the entire services division.

Regional Operations Manager

Promoted to manage a key account portfolio, I worked alongside national nonprofit partners to execute end-to-end fundraising events from initial concept design to day-of logistics and post-event analysis.

Highlights of my contributions include:
• Exceeding expectations in the management of the company's largest and most demanding accounts.

Account Manager

Prospected and acted on sales leads, conducting daily calls to generate business for Gesture platform.
• Designed new sales dashboards to better enable team to track performance against goals.

Account Executive

Outdate RX

Here, I developed and sustained key customer relationships to maximize returns for quarterly services.

Highlights of my contributions include:
• More than quadrupling my book of business during my tenure, growing total quarterly services from 11 to 45.

Core-Mark International

In this role, I engaged strategies to develop and capture business within new and established markets.

Highlights of my contributions include:
• Delivering an impressive 25% year-over-year sales growth for the company through aggressive prospecting and consistent follow through.

Sales Representative

As a Merchandising Manager, I led a team of 30+ in servicing accounts across the Riverside, San Bernardino, and Orange County markets.

Highlights of my contributions include:
• Facilitating client satisfaction while promoting service excellence for 700+ accounts.

Merchandising Manager

RevOps leader with a track record of building scalable systems, aligning GTM teams, and driving sustainable growth across a wide range of industries. Brings deep expertise in HubSpot architecture, operational strategy, and process design to transform complexity into clarity and execution.

Known for developing high-impact revenue operations frameworks that improve efficiency, accelerate deal cycles, and enable cross-functional teams to perform at their peak. Focused on joining a forward-thinking organization where operational excellence is the foundation for long-term success.

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