Bennette Custodio's Linkedin Analytics

As a Technology & Data Strategy Analyst, I leverage data-driven insights to support strategic decision-making at the intersection of business and technology. My experience spans data analysis, marketing analytics, and risk assessment, with practical SQL skills developed through academic coursework and hands-on projects. I also completed a Web3 Security & Data Analytics Externship, where I applied data analysis to assess smart contract vulnerabilities and identify risk factors. I hold an MBA and am pursuing an MSIT to deepen my understanding of business intelligence, technology-driven decision-making, and emerging IT trends. This interdisciplinary knowledge enables me to bridge the gap between data, technology, and business strategy—helping organizations make informed, data-driven decisions. Additionally, I'm refining my Python and R skills to enhance my analytical capabilities, enabling me to extract deeper insights, automate processes, and drive operational efficiency. Key Highlights ✅ Driving Growth – Implemented data-driven strategies, optimizing resources to generate $3M in annual revenue. ✅ Sales & Strategy Impact – Supported marketing and sales teams at a SaaS-biotech company, contributing to $2.1B in sales through data analysis and strategic planning. ✅ Digital Success – Increased online sales by 75% through data-driven marketing and optimization strategies. ✅ Increasing Visibility – Boosted website traffic by 50% through strategic data insights and refinements. ✅ Risk & Security Analytics – Applied data analysis and machine learning to assess smart contract vulnerabilities for a technology company with revenue approaching $5M, enhancing risk identification and security insights critical for its financial stability and business strategy. I am passionate about using data to drive strategy, streamline processes, and create meaningful business impact. I thrive in collaborative environments where data, marketing, and technology come together to solve complex challenges. Beyond Work Outside of my professional pursuits, I enjoy gardening, reading, and continuous learning, including studying German. Traveling and immersing myself in new cultures inspires me, offering fresh perspectives that enrich both my personal growth and strategic thinking. I’m also passionate about social entrepreneurship, exploring how technology and data can drive innovation and create positive social impact. Let's connect! I'd love to engage with professionals in data, technology, and strategy to share insights and explore new opportunities.