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Benno K. Erhardt

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With over 30 years of experience in strategic brand design and advertising campaign crafting, I advise highly creative teams of talented communicators, videographers, and designers at Hilti Group, a global leader in the construction industry. I consult and support internal and external communication managers and executive leaders on how to best convey engaging stories and key messages through state-of-the-art digital means, while managing a network of in-house and external agencies to ensure on-time availability of high-quality digital assets. I am passionate about creating immersive audience engagement, solving complex problems, and delivering business-focused and results-driven marketing solutions. I have a proven track record of spearheading innovative campaigns, fostering cross-functional collaboration, and empowering design excellence. I leverage data, experience and campaign insights to optimize the impact and effectiveness of my creative work. My mission is to use my creativity, business acumen, and emotional intelligence to build longlasting brand love and deep purchasing loyalty for Hilti Group and its customers.

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