Benoit Lévesque's Linkedin Analytics

With over 15 years of experience in marketing and communication, I am passionate about creating and delivering impactful and engaging content that drives growth and customer loyalty. I have a strong background in digital marketing, marketing automation, and CRM, and I enjoy collaborating with different teams and stakeholders to optimize the online presence and sales strategy of Polygon Group, a leading provider of fire protection solutions for various industries. As the Marketing and Communication Manager at Polygon Group, I lead a team of marketers responsible for delivering projects across multiple business units. I also advise and support different departments on content management and sales strategy, and I configure, document, and train multiple sales and customer service teams on a new CRM system. Additionally, I contribute to the digital transformation strategy and support the SaaS go-to-market initiatives. Some of the skills I use in this role are marketing communications, online marketing, digital marketing, and CRM.