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Ben Radack's Linkedin Analytics
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Ben Radack
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Founder of the Nomad Project, a performance marketing agency, emphasizing in paid media performance through Facebook and Google ads. My journey includes years of deep-rooted experience in e-commerce, notably leading the growth trajectory of Loop Club, culminating in its successful acquisition.
Check out Ben Radack's verified LinkedIn stats (last 30 days)
- Followers
- 15,654
- Posts
- 1
- Engagements
- 91
- Likes
- 55
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Ben Radack's Best Posts (last 30 days)
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Two ads can have the same ROAS and tell completely different stories. Let’s say both ads are showing a 3x. Ad A got there from 3 returning customers with high AOV. Ad B got there from 30 new buyers, each at breakeven. Same result on the surface. Very different implications for the business. This is where a lot of brands (and media buyers) get it wrong. They optimize based on surface metrics - without digging into what actually drove the performance. • Was it cold traffic? • Were they returning buyers? • What was the purchase volume? • How repeatable is that result? Because if your “winner” only works on warm traffic, you don’t have a scalable ad. And if your “loser” brought in new customers at breakeven, it might be the most valuable creative in your account.
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