Ben Rasmussen's Linkedin Analytics

Scaling your cold email agency to $100k/mo is simple. Only need these 5 things: 1. High-ticket offer. Charge at least $2K/mo and offer a risk-free guarantee. 2. Lead-gen system. Cold email is the most predictale way to book meetings. 3. 20%+ close rate. Any good sales rep can make this happen EASILY. 4. Onboarding system. Make sure your onboarding is FAST and automated. 5. Outsourcing. Nothing wrong with hiring some killers from the Philippines. Follow me Ben Rasmussen for more content like this.

How to DOUBLE your positive reply rates: (with the least effort) Make your emails skimmable. 10 seconds MAX. Because no prospect will spend more than 10 seconds reading an email. And if the average reading speed is 200 words/min. That means a recipient won’t read more than 30 words on average. So here’s 6 tips to get them to the CTA: 1. Don’t introduce yourself. 2. Write at a 5th grade level. 3. Keep copy 75 words or less. 4. Remove your company name. 5. Write 1-2 sentences/paragraph. 6. Read aloud to find anything weird. Cut out the fluff and get straight to the point. Follow me Ben Rasmussen for more content like this.

Reply rate is the most overrated metric in cold email. Nobody cares if you’re getting 100 replies… If 98 of them are: → "Not interested." → "Remove me." → "Take me off your list." Congrats. You’re just annoying more people at scale. The only number that matters? Positive reply rate. Can you: → Start sales conversations? → Book qualified calls? → Get actual buying signals? That’s how you win in cold email. Track results. Not noise. Follow me Ben Rasmussen for more content like this.

The MOST important part of cold email? (It’s not even close) Good inboxes. Without them your deliverability will suffer massively. 10,000 emails (bad inboxes): → 65% deliverability. → 1.5% reply rate. → 20% positive reply rate. → 18 positive responses. 10,000 emails (good inboxes): → 99% deliverability. → 4% reply rate. → 20% positive reply rate. → 79 positive responses. Using good inboxes can literally almost 5x your lead flow. And that’s what we promise at CheapInboxes. Follow me Ben Rasmussen for more content like this.

Everyone's obsessed with AI right now. → "Write 1,000 emails with 1 click!" → "Personalization at scale!" → "Automate your entire outreach!" Cool idea. Until you realize your offer is still trash. You can’t scale what doesn’t work. You can’t automate what doesn’t convert. You can’t “prompt” your way out of irrelevance. The harsh truth? → AI doesn’t fix bad targeting. → AI doesn’t fix weak offers. → AI doesn’t fix boring copy. It just helps you screw up faster. Get your messaging right. Then let AI speed it up. Not the other way around. Follow me Ben Rasmussen for more content like this.

99% of cold email follow-ups are straight-up useless. They usually look like: “Just following up…” “Bumping this to the top of your inbox…” “Circling back on this…” Zero new context. Zero new value. Zero reason to care. No wonder nobody replies. Here’s how to actually write a follow-up: Email 1 → Sharp offer + CTA Email 2 → Add missing context (case study, stat, proof) Email 3 → Lower the friction (free audit, loom, resource) Every email in your sequence should do something different. If it’s not moving the conversation forward, it’s dead weight. Write better follow-ups or stop sending them. Follow me Ben Rasmussen for more content like this.

Most cold email agencies don’t have an offer problem. They have a packaging problem. They’re trying to sell custom retainers to strangers on the internet and wondering why no one replies. Here’s what prospects actually want: → A clear deliverable. → A simple price. → A predictable outcome. But instead, most of you are still pitching vague “growth consulting” or “done-for-you lead gen” like it’s 2017. The easiest way to fix it? Turn your offer into a product. • X leads in Y days • Z booked calls per month • Flat price. Flat scope. Clear guarantee. If your cold email offer sounds like a SaaS product, you’ll sell like one. Follow me Ben Rasmussen for more content like this.

Cold email fails when your inputs are broken. Not the tool. Not the channel. Your process. Here’s what you need to audit: 1. List quality → Are you targeting based on pain, not job title? → Are they qualified to even buy your offer? → Have you excluded dead ICPs? 2. Deliverability → Domain age 6+ months? → SPF, DKIM, DMARC in place? → Sending <30 emails/day per inbox? 3. Offer → “More leads” is not a compelling outcome. → What’s your real value prop? → Can you guarantee something clear? 4. Copy → 70 words or less. → 5th grade reading level. → No fluff, no intros, 1 CTA. Most campaigns flop because 1 of these 4 is off. Fix the right variable, then scale. Follow me Ben Rasmussen for more content like this.

6 cold email lessons you have to learn: (cold email → 7-figures) 1. Prospects look at your website/socials. Your online presence needs to be professional. Clear website and no questionable content. 2. AI personalization isn’t strategy. Personalization will only take you as far as your offer. Knowing they own a dog doesn’t mean you know their problem. 3. Deliverability is king. If your emails land in spam, then nothing else can save you. Solve this first and foremost. 4. Offer is queen. If your emails land in inbox, they need to be relevent to the recipient. Work on your messaging until something sticks. 5. Respond fast. Reply to leads before they have time to put their phone down. 5 minutes or less is a good rule of thumb. 6. Volume ≠ positive replies. High-volume emails to unqualified prospects is a waste of time. Make sure your lead lists are hyper-targeted, THEN worry about volume. Follow me Ben Rasmussen for more content like this.

80% of cold email problems are blamed on copy. But most of the time it’s deliverability. And yes — sometimes copy is the issue… But only when it’s packed with spam trigger words, links, and desperate-sounding CTAs. If your inboxes suck, your emails never even get seen. Here’s how to fix it: Start with your domain. → Use aged domains (ideally 6+ months old). → Set up custom tracking domains. → Register with a variation of your brand (not Gmail). Then lock in your technical setup: → SPF, DKIM, DMARC — all required. → MX + TXT records clean. → Headers properly configured. Warm the inbox slowly. → 2 weeks minimum. → Use smart sending (low volume, natural cadence). → Avoid bad link practices — even your signature can hurt you. If you skip this stuff? You’ll be stuck sending the best offer in the world…to Gmail’s trash folder. Cold email doesn’t start with copy. It starts with deliverability. Follow me Ben Rasmussen for more content like this.

Most people in cold email niche down way too early. They find one type of client, get 2 wins, and suddenly they build their entire brand around that niche. Next thing they know they’re stuck. No room to scale. No new angles to test. No growth. And the worst part? They never even validated if that niche had enough volume in the first place. If you can’t send 30,000+ emails a month without recycling your list, you picked the wrong market. Cold email works best when you start broad, test fast, and then double down once you find traction. Until then? Your only niche is “who replies.” Follow me Ben Rasmussen for more content like this.