Ben Rasmussen's Linkedin Analytics

How to DOUBLE your positive reply rates: (with the least effort) Make your emails skimmable. 10 seconds MAX. Because no prospect will spend more than 10 seconds reading an email. And if the average reading speed is 200 words/min. That means a recipient won’t read more than 30 words on average. So here’s 6 tips to get them to the CTA: 1. Don’t introduce yourself. 2. Write at a 5th grade level. 3. Keep copy 75 words or less. 4. Remove your company name. 5. Write 1-2 sentences/paragraph. 6. Read aloud to find anything weird. Cut out the fluff and get straight to the point. Follow me Ben Rasmussen for more content like this.

The MOST important part of cold email? (It’s not even close) Good inboxes. Without them your deliverability will suffer massively. 10,000 emails (bad inboxes): → 65% deliverability. → 1.5% reply rate. → 20% positive reply rate. → 18 positive responses. 10,000 emails (good inboxes): → 99% deliverability. → 4% reply rate. → 20% positive reply rate. → 79 positive responses. Using good inboxes can literally almost 5x your lead flow. And that’s what we promise at CheapInboxes. Follow me Ben Rasmussen for more content like this.

5 cold email lessons that book TONS of meetings: (And prints cash) 1. Website. Your prospects will check out your website and online presence so make sure you’re appear professional. 2. AI. You can’t jump on the AI personalization bandwagon and then forget that everything is built on your offer. 3. Response time. If a prospect sends you an email, they shouldn’t have time to put their phone down before your team responds. 4. Deliverability. Sending a large volume of cold emails that all land in spam is just garbage at scale. Aim for the inbox or quit now. 5. Targeting. 10K emails to random people will not get more positive replies than 1K hyper-targeted leads and a specfic offer. Now if you make these mistakes… You can’t say you didn’t know any better lol. Follow me Ben Rasmussen for more content like this.

If your calendar looks like a KFC parking lot (empty). Here’s how to fix your cold emails: Remove formalities. ↳ Go straight to the value. Remove salesy language. ↳ Include a relevant case study. Remove confusing words. ↳ Write like you would to a 5th grader. Remove long copy. ↳ Keep it under 70 words. Remove selfishness. ↳ Make the entire email about them. Add a good offer and I guarantee you’ll be packed. Follow me Ben Rasmussen for more content like this.

FOMO no longer works at scale in marketing. We see it EVERYWHERE… On LinkedIn, Twitter, and every other platform and website online. ”The 1 secret hack that will change your life.” ”How to make $1M dollars by the end of the week.” You can’t scroll for 2 minutes without coming across these claims. And it no longer tricks anyone. But I’ve recently noticed more cold emailers use this in their subject lines and copy… ”I have a secret formula that books 50 calls a month guaranteed.” The problem with that is: 1. It’s inauthentic. 2. It wastes everyone’s time. 3. It doesn’t actually work anymore. So instead of falling into dumb little outdated marketing hacks. Try this instead: → Explain what you do fast. → Explain why you emailed them. → Show you’ve helped similar people. → Provide them with a simple-to-follow CTA. After this, just continue tweaking your offer and positioning until you achieve a campaign masterpiece. Follow me Ben Rasmussen for more content like this.

Stop overcomplicating email subject lines. (It’s not rocket-science) The most effective subject lines follow 3 distinct rules: 1. Three words or less. → Keep it short and “internal” looking. 2. No capital letters. → More personal and less salesy. 3. Pain points. → Address an open-worthy problem. If it sounds too simple it’s because you’re thinking too much. Follow me Ben Rasmussen for more content like this.

80% of cold email problems are blamed on copy. But most of the time it’s deliverability. And yes — sometimes copy is the issue… But only when it’s packed with spam trigger words, links, and desperate-sounding CTAs. If your inboxes suck, your emails never even get seen. Here’s how to fix it: Start with your domain. → Use aged domains (ideally 6+ months old). → Set up custom tracking domains. → Register with a variation of your brand (not Gmail). Then lock in your technical setup: → SPF, DKIM, DMARC — all required. → MX + TXT records clean. → Headers properly configured. Warm the inbox slowly. → 2 weeks minimum. → Use smart sending (low volume, natural cadence). → Avoid bad link practices — even your signature can hurt you. If you skip this stuff? You’ll be stuck sending the best offer in the world…to Gmail’s trash folder. Cold email doesn’t start with copy. It starts with deliverability. Follow me Ben Rasmussen for more content like this.

A small TAM is costing you 20+ meetings per month. You may be niching yourself in a box. The fastest way to run out of prospects is to have a limited amount to begin with. Volume ALWAYS wins. So if you aim to send 1000 emails a day. But after 10 days you’re already out of prospects. That’s a huge problem. Because it’ll be impossible to send a high enough volume to test and iterate. Which means cold email won’t work for you. Ideally: You should be able to send 3x more and get 3x more results. AT ANY GIVEN TIME. And without sacrificing your targeting. So the bigger your TAM, the more meetings you’ll book. Follow me Ben Rasmussen for more content like this.

Business success happens when this ratio is under 20% (Same goes for life) Most cold emails are ALL about the sender. Me. Me. Me… you get the point. Rarely do they address the recipient, their current situation, and the solution THEY think they need. So if you want to stand out, simply follow this rule: Keep your I/Me to You/Your ratio under 1:5. In other words… Talk about your prospects 5 times more than you talk about yourself. Because we all know how annoying it is to hear a random stranger talk about their day. So trust me, your prospects will appreciate it. Follow me Ben Rasmussen for more content like this.

6 cold email lessons you have to learn: (cold email → 7-figures) 1. Prospects look at your website/socials. Your online presence needs to be professional. Clear website and no questionable content. 2. AI personalization isn’t strategy. Personalization will only take you as far as your offer. Knowing they own a dog doesn’t mean you know their problem. 3. Deliverability is king. If your emails land in spam, then nothing else can save you. Solve this first and foremost. 4. Offer is queen. If your emails land in inbox, they need to be relevent to the recipient. Work on your messaging until something sticks. 5. Respond fast. Reply to leads before they have time to put their phone down. 5 minutes or less is a good rule of thumb. 6. Volume ≠ positive replies. High-volume emails to unqualified prospects is a waste of time. Make sure your lead lists are hyper-targeted, THEN worry about volume. Follow me Ben Rasmussen for more content like this.

Most people in cold email niche down way too early. They find one type of client, get 2 wins, and suddenly they build their entire brand around that niche. Next thing they know they’re stuck. No room to scale. No new angles to test. No growth. And the worst part? They never even validated if that niche had enough volume in the first place. If you can’t send 30,000+ emails a month without recycling your list, you picked the wrong market. Cold email works best when you start broad, test fast, and then double down once you find traction. Until then? Your only niche is “who replies.” Follow me Ben Rasmussen for more content like this.

Scaling your cold email agency to $100k/mo is simple. Only need these 5 things: 1. High-ticket offer. Charge at least $2K/mo and offer a risk-free guarantee. 2. Lead-gen system. Cold email is the most predictale way to book meetings. 3. 20%+ close rate. Any good sales rep can make this happen EASILY. 4. Onboarding system. Make sure your onboarding is FAST and automated. 5. Outsourcing. Nothing wrong with hiring some killers from the Philippines. Follow me Ben Rasmussen for more content like this.