Cheap Verifier

Founder

Cheap Inboxes

SalesBlast.io

EmailBison

Official Advisor

EmailGuard

Let Pam

Vice President Operations

Freelance Smart Contract and Solidity Engineer

Freelance Solidity Developer

Wunderman Thompson Data

Solutions Engineer

Renaissance Learning

Programmer Analyst I

Hack Reactor

Completed Full-Stack Software Engineering Immersive

Software Engineering Student

Slinging Inboxes

I love creating. 

Since I was a kid I've always tinkered and been interested in how things work. 

In college I started investing in oil ETF's and other stocks. That got me started in finance. 

After having so many close friends who were creating apps and companies, I let my interest in these run wild and started my own software company. But. I wasn't coding...yet.

Finally, I've learned to code and can create whatever sparks my interest. I'm so excited to have finally made it and become a software engineer and keep following my passion...to create.

After learning to code I started learning marketing via email and LinkedIn. Since then I started my own agency, Salesblast.io, where we help B2B firms market their products and services.

Something BIG is coming.

For the people who loved Cheapinboxes, you’re going to love this even more.

I can’t reveal all the details right now but,

5,000 credits for first 500 people will be completely FREE.

We’ve been building behind the scenes for too long and now we’re about to drop something that’ll change the game for anyone serious about outbound.

Stay close. 

First come, first served.

Ben Rasmussen

There was a time when I used to think smaller offers are easier to sell...

...just to realize it’s the EXACT opposite.

The less your client has to lift a finger, the faster they’ll pull the trigger.

That’s why it’s unbelievably easier to sell a $25K done-for-you offer than it is to sell a $5K coaching program.

Because with DFY:
→ No learning curve
→ No “implementation gap”
→ No risk of client failure
→ Pure outcome, no labor

And the basic difference between coaching and DFY is:

One sells effort and the other sells certainty.

And certainty always commands the higher ticket.

Your reply rates are dropping and you think it's a deliverability problem?

It's not.

Let me guess what you're thinking: 
"My emails must be going to spam." 
"I need better domains." 
"Maybe it's my subject lines."

Nah dude. 

Your emails are hitting inboxes just fine.

The real problem? Your offer is boring now.

What got people excited 6 months ago? Nobody cares anymore.

The market moves fast.

And this is what happens to every offer:

Month 1: "Holy shit, this is exactly what I need!" 
Month 3: "Oh, another one of these..."
Month 6: "Delete without reading"

But most people don't see this happening.

They just see reply rates going from 3% to 0.5% and panic.

So what do they do? Send MORE emails.

Bad move.

Now you're just annoying more people with an offer they already don't want.

It's like turning up the volume on a song people are tired of hearing.

You're not fixing the problem. 
You're making it LOUDER.

Refresh your angle. 
Test new positioning. 
Find what makes them stop scrolling.

THEN use volume to amplify it.

Remember: Volume is just the accelerator.

If your engine is broken, stepping on the gas doesn't help.

If you can’t close outbound leads, it’s not because “outbound doesn’t work.”

It’s because you’re slow.

And you’re passive.

Outbound is a speed-and-persistence game.

If you hesitate, you lose.

Do this:

• Respond to every interested reply in under 5 minutes. 
• The moment a call is booked, send pre-call assets that build certainty and authority. 
• When the call ends, the proposal goes out immediately (not “tomorrow,” not “later today.”) 
• The follow-up call is scheduled for the very next day. 
• If they don’t close, you follow up every 3–5 days until they say “yes” or “no.” 
• As soon as the payment clears, onboarding starts that day.

Every second you delay, their interest fades.

Every day you wait, your close rate drops.

Cold traffic doesn’t crawl toward your offer on its own.

You drag it, step-by-step, over the finish line.

Volume multiplies your offer's conversion rate.

It never improves it.

The math is simple:
Weak offer (0.5% conversion) × 10,000 emails = 50 responses 
Strong offer (3.2% conversion) × 10,000 emails = 320 responses

Same volume. 6x different results.

Most people see low response rates and think: "I need to send more emails."

But you're just scaling failure.

0.5% × 50,000 emails = 250 responses 
3.2% × 3,125 emails = 100 responses

The strong offer gets 40% of the results with 94% less volume.

This is why successful cold email operations focus on offer optimization before volume scaling.

They understand the fundamental principle:
Volume amplifies existing conversion rates. It doesn't create them.

If your current offer converts at 0.8%, sending 10x more emails gets you 0.8% at scale.

If your offer converts at 4%, sending 10x more emails gets you 4% at scale.

The difference between these scenarios isn't effort or deliverability.

It's offer quality.

This might sound unhinged,

But this is the ONLY truth that'd make you MORE money:

You don't have a client problem.
You have a confidence problem.

If you want to sign more clients, you need to simply psyop yourself into believing you’re the absolute best on the planet.

Now that doesn't mean you have to literally be the best right now.

What you need is ruthless confidence in your ability to become the best.

Because when you believe that so deeply, every conversation shifts.

Every sales call shifts. Every client interaction shifts.

And guess what?

Clients don’t buy from the smartest person in the room.

They buy from the one who makes them feel like there’s no scenario where they lose.

That kind of certainty only comes when you’ve convinced yourself first.

And no, it’s not delusion.

It’s the raw fuel required to grow faster than anyone else is willing to.

So if you want more clients:

Stop asking for a new script.
Stop tweaking subject lines.
Stop obsessing over hacks.
Start building the one thing that makes everything else easy:

Unshakable belief that you’re the best at what you do.

Every email campaign is a system with bottlenecks.

Volume only works when you remove the constraint.

Standard cold email system flow:
Email Sent → Delivered → Opened → Read → Response → Qualified → Closed

Most people focus on the first metric: emails sent.

But systems theory tells us the weakest link determines overall performance.

If your constraint is "Read → Response" (offer quality), increasing "Email Sent" doesn't help.

You're just creating more waste at the bottleneck.

If your constraint is "Response → Qualified" (targeting), sending more emails to the same bad audience compounds the problem.

If your constraint is "Qualified → Closed" (sales process), more volume just clogs your pipeline with prospects you can't convert.

The correct approach:
→ Identify the constraint (lowest conversion rate)
→ Optimize that specific step
→ Scale volume only after removing the bottleneck

Follow me Ben Rasmussen for more content like this.

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