LawLens 🐾

Social and Community Manager

Commsor 🦕

• Strategically built and created a content-driven marketing pipeline by identifying cross-
departmental goals and objectives, supporting the KPIs of sales, product and engineering
through targeted digital content, driving results through engagement and increased
impressions.

• Oversaw The Herd, a paid community for revenue professionals as part of a company-wide focus
on community-led growth, overseeing member-generated content, moderating
discussions, creating a weekly newsletter, curating weekly growth prompts, and hosting
Masterclasses led by members, resulting in a 29% increase in Weekly Active Users and a 19%
increase in membership within the first 2 months.

• Spearheaded, developed and implemented a content strategy within 6-months, aligned
with weekly business focuses, tailoring content, social media posts, the blog and paid
community activity to area of focus, managing and ensuring engagement with the
community.

• Drove organic growth through content creation and personalized campaigns for the
company social media accounts by 4,500 new followers and 450K new impressions within
the first 12-months.

• Developed, coordinated, planned and authored ebooks serving as lead generators by
sourcing subject matter experts regarding marketing and sales to your own network,
interviewing experts to gather insight and effectively communicating best practices
effectively, resulting in $90K of pipeline generated within 2 weeks of release.

• Increased company LinkedIn followers by 66% in a 6-month time frame through creating
interactive, engaging and customer first campaigns, resulting in a 50% pipeline increase
driven from this channel.

• Built a weekly company newsletter from the ground up achieving 2,200 subscribers, a 49%
open rate, and 4.1% click rate, to strengthen top and middle of funnel education efforts.

Content & Community Marketing Lead

• Secured recognition as the top sales performer, exceeding quarterly metrics by 120% &
106%.

• Collaborated with leadership and C-level stakeholders to gather information regarding their
focus and goals, ensuring consistent product positioning and language across all channels.

• Designed a people-first sales strategy in a startup environment to serve as the baseline and
best practices, utilizing a narrative focused approach to discovery, resulting in sustained
growth and customer engagement.

Founding AE & Sales Development

Starbucks

• Oversaw daily operations of a $2.8M location, promoting efficiency through effective
management of talent, inventory, P & L and customer satisfaction scores (CSAT), mitigating
disruptions to day-to-day procedures through oversight and planning.

• Increased the CSAT score by 16 percentage points over a 5-month period, securing a 52-
week high score, by coaching staff on best practices, quality, routine, partner and customer
care, driving a positive customer experience aligned with brand expectations.

• Managed talent in a proactive manner, identifying staff goals, collaboratively planning
actionable goals, resulting in 5 staff promotions within 1-year.

• Head all visual merchandising efforts, adhering to plan operations and routinely
repositioning products for optimal placement for sales and promotions, increasing average
ticket sales and product sell-through.

Store Manager

Assistant Store Manager

United States Marine Corps

• Managed planning and logistics for movements of $1.1M in highly sensitive material
inventory, including munitions, medical and transport unit, ensuring proper protocol and
safety procedure was adhered to while providing the necessary equipment for training.

• Led a team of 15 Marines through daily operations, supporting combat engineers and
officers with their training, upholding accountability and communication across sectors to
ensure deliverables.

• Coordinated with the medical personnel on base to secure their presence during key
operations and training, protecting human capital and mitigating risk of harm.

• Oversaw and managed scheduling, continued training and leave for the team, forecasting
for staffing needs, corroborating vacation requests with demands of the unit and facility.

Sergeant, Logistics & Embarkation

Community Development at Commsor | USMC Veteran

Husband + dad to 3 boys. USMC Veteran. Content & community. Metabolic health nerd. I also laugh way too easily.

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