Slate

Exploring opportunities in the electric vehicle space.

Head of Brand, Marketing, and Communications

Religion of Sports

Brand, marketing, growth, social, PR, communications, content, events, branded content, brand partnerships, brand strategy.

Chief Marketing Officer

Grubhub

Brand marketing, creative, brand strategy, social, content, brand partnerships, brand marketing operations.

Head of Brand & Creative

Brought in through Known to consult, then hired full time to continue the tasty journey.

Interim Head of Brand & Creative

Known

Building and growing brands across creative, strategy, science, & media buying.
Clients include TikTok, Rockefeller Center, WarnerMedia, Inspiration4, Grubhub, and Known itself.

For TikTok: Oversaw launch of "It Starts on TikTok" global 360 campaign across strategy, media science, and creative. This campaign also includes the viral quick-turn Fleetwood Mac / Doggface "Dreams" spot, as well as a partnership with PostMates where we made TikTok treats available by ordering through PostMates. This work led them to be AdAge Marketer of the Year, and was the first global brand campaign in TikTok's history. This led to tremendous user growth and positive sentiment.

For Rockefeller Center: Rebranded Rockefeller Center, Top of the Rock, Rainbow Room and all associated properties. Oversee media buying & strategy, social media, and brand creative.

For Inspiration4: Oversee brand strategy, creative, social media, and media buying and optimization for campaign to send the first all civilian mission to space. The mission included a Super Bowl spot, a Netflix series and the cover of Time magazine, all while raising more than $250MM for St Jude.

Oversee the creation, launch, growth and marketing of the Known brand.

Built the first ever NYC based Known creative team from the ground up.

Vice President Marketing

Started working under Blackbird, which became Known: A new modern marketing standard, engineered for the business of today.

VP, Executive Creative Director

Nomadica

Served in an advisory role for branding, marketing, and social presence. Advised on new branding, new can design, marketing campaign concepts, brand strategy, and social media strategy. Helped to evolve and elevate the brand during a time of pivotal growth. Nomadica grew 4x the following year.

Advisor, Branding & Marketing

Great Big Story

Expanded responsibilities:
Continue to define the brand's look and feel on- and off-platform, lead the revenue-driving Creative Partnerships team, now with the addition of oversight of programming of our sites and video distribution channels across owned & operated properties as well as social. This brings all of Great Big Story's presentation, programming and delivery of brand partnerships together under one roof.

VP, Brand & Creative Partnerships

Founding member of Great Big Story, where I built both the brand and business from the ground up with my partners. I oversee both the Art Department and Creative Partnerships. I built and structured the Art Dept into a robust cross functional team, and we now include brand, digital, event, motion, and animation designers. In my role leading Creative Partnerships I steer the team that is the critical link between editorial and sales, with teams in both NYC and London. My team guides the strategy for sponsored editorial and branded content products.

Select achievements include:
Leading creation, development and growth of overall brand across digital platforms, owned and operated properties, events, videos, films, series, and all B2B and B2C communication.
Since founding, the company has grown from zero to over 2.6B multiplatform video views and 10M+ multiplatform fans to date, averaging around 130M views per month.
Built digital products for web, android, iOS, and TVOS. Apple iOS and TVOS apps have both been regularly featured by Apple in the app store. iOS app also featured in Apple marketing site and materials for iPad Pro launch.
Nominated for 2 Emmy awards for content, won Cannes silver lion for content, and 2 Webbys for website and apps.

Executive Creative Director / Founding Member

Lord Hobo Brewing Company

Working closely with founder uncovered white space in market as one of the first premium 16oz beers on shelf at scale. Created original brand strategy, branding, can designs and marketing. This work led LHBCo to be one of the fastest growing breweries in America of all time, including over 400% growth in 2016 alone.

Advisor, Branding & Packaging Design

Yahoo

Design Director / Brand

BEAM Interactive

Head of MINI USA digital account. Design, development of digital marketing, redesign and launch of full miniusa.com experience.

Creative Director

Pilot, Inc.

Held senior art director role at boutique visual branding and packaging studio. Duties include art direction and management of design and illustration team, design, client management, client presentation, and strategy for major lifestyle and entertainment clients and properties worldwide. Solely responsible for rebrand and new web presence of the studio. Clients include: Dreamworks, Lucasfilm, Nike, Lacoste, Disney, Puma, Hasbro, Mattel.

Senior Art Director

Creative brand and marketing executive with proven success enabling disruptive brands to differentiate and own their space.

A strategic thinker and team builder with a track record of crafting and disseminating the most compelling narratives for some of the most interesting brands in the world.

Taplio

Ben Whitla's Linkedin Analytics

Ben Whitla

What is Ben talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ben Whitla's Linkedin Analytics

Ben Whitla

What is Ben talking about?

Want to drive more opportunities from LinkedIn?

Ben Whitla's Linkedin Analytics