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Bernard Falkoff

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FULL TIME SENIOR CONTENT SPECIALIST: Cadient Group, a leading interactive digital healthcare marketing agency. As the Owner of Copperhead Creative Strategic Consultants, Bernard is a content marketing specialist, copywriter, and strategic user experience analyst who has developed numerous websites, corporate blogs, interactive pdfs, public relations materials, technical documentation, training, and more for more than 100 brands across 40 B2B, B2C, and pharmaceutical product categories. o Recently responsible for all marketing and promotion of corporate and product branding, brand planning, and market strategy for a multi-billion-dollar, Korean pharmaceutical manufacturer and its first-in-class, flagship product. For the last 10 years, Bernard has prepared students for career in digital media, animation and game design as an Associate Professor at Drexel University. He also works with Drexel's MBA, entrepreneur/new-business incubator program to develop new business and educational digital applications. As Xcenda’s lead writer on agency’s largest account (Eliquis for BMS/Pfizer), he developed a full range of print, digital and interactive marketing, promotional and training materials for managed markets (payer) audiences. Associate Creative Director, Content for MediMedia USA, he generated 90% of content for the launch of a new brand (Abilify Maintena) and the agency’s largest client (Otsuka). Created projects – concept through production – in media that had never been used by the client, (eg, video training, video animations). Developed white paper that led to approximately $500,000 in SOW for 2014. Industries include:  Financial  Legal  Manufacturing  Education  Technology  Consumer Products  Food  Healthcare  Chemical/Pulp & Paper  Pharmaceuticals  Local Government SKILLS: Leadership. Collaboration. Diplomacy. Mentoring. Inspiration. Research. Content Development. Project Management. Strategic and Tactical Thinking.

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