Aveli By WSI

At Aveli by WSI,  we provide a complete digital marketing service for CEOs, Business Owners, and Marketing professionals. Aveli By WSI will generate leads and increase sales by leveraging the power of the WSI network (wsiworld.com) and proven digital marketing strategies. We specialize in a complete company business analysis, analyzing how you compare to your competition with Web, Search, Local Presence, and Social. We then provide you with recommendations on how to improve in these areas. We can develop a complete marketing blueprint strategy to help excel your company's sales and marketing efforts.

>Learn more at avelibywsi.com or email me at peter@avelibywsi.com

If you feel overwhelmed with keeping up with the following:
✓ Responsive Web Design
✓ SEO
✓ Paid Search
✓ Social Marketing
✓ Marketing Content
✓ Reputation Management

Principal & WSI Marketing Consultant & AI Consultant

We Simplify the Internet (WSI)

Aveli by WSI is an independently owned marketing consulting firm that is part of WSI World.

WSI Marketing Consultant

RevGenius

RevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Benu Networks

• Assisted the director of marketing to relaunched the company's website on Wordpress.
 • Assisted the director of marketing to design a strategic content marketing plan to bring awareness to a new line of products.
• Responsible for technical sales of a highly scalable virtual service platform. Providing
wireless aggregation router (WAG) and Virtual/Universal CPEs.
• Responsible for executing Proof of Concept trials with large Cable/Telco operators.
• Supported the solution in both VMware and OpenStack environments.
• Responsible for setting up commercial access points with SoftGRE and L2TPv3 tunnels to our platform.
• Provided technical sales support for Sr. VP of North American Sales and VP of EMEA Sales.
• Integrated with Security platforms Symantec RuleSpace, ZScaler, and WebTitan for
categorization of traffic.
• Worked with 3rd Party Orchestration vendors to integrate with our Rest API
• Worked with deploying Web Frontend and API in a Docker containerized environment.
• Deployed Solutions in AWS, Google Cloud, and Microsoft Azure

Sr. System Engineer

SevOne

• Responsible for building an encompassing enterprise demo for the whole company to help marketing and sales.
• Responsible for technical sales of a highly scalable digital infrastructure monitoring platform.
• Responsible for executing Proof of Concept trials with two large Financial Institutions
• Collected data from SNMP, flow data, syslogs, JMX, and many other methods
• Supported multiple Regional Directors in customer sales meetings with C-Level management
• Required a deep understanding of positive business outcomes of prospective customers and
converting those into required capabilities to deliver a proper solution.
• Supported monitoring of Cloud (AWS and Azure), OpenStack, SDN/NFV, and SD-WAN
• Setup Docker, Rancher and Mesosphere on lab servers.
• Wrote Scripts that interacted with SOAP and REST APIs

Sr. Systems Engineer

Vasona Networks, Inc.

• Worked major tradeshows like CTIA and assisted in marketing efforts.
• Responsible for product launch, trials and demos for Tier 1, Tier 2, Tier 3 carriers.
• Within first 6 months helped close a $500K sales order to NSight Wireless, first commercial order for the company.
• Supported the RAN congestion control products, which deliver an enhanced mobile data experience to improve QoE for mobile data networks.
• Strong understanding of UMTS, CDMA, LTE data networks. 
• Solution integrated with RNC, SGSN, GSGN, PDSN, MME, SGW
• Worked with optical bypass switches from VSS Monitoring and Gigamon.
• Developed a plan for centralized logging, and monitoring for our large deployment of 100s of
  servers. Utilizing open-source software Logstash, Elasticsearch, Kibana, and Nagios
• Utilized and managed Salesforce.com
• Worked with R&D in Tel Aviv to define customer requirements.

Sr. Solution Specialist

Taqua

Taqua acquired Tatara Systems in June 2011.

Deployed a complete femtocell solution for NSight Wireless, using Tatara's Convergence Server, Taqua's MGCF and MGW,  Airvana's femtocells, Acme's SBC, and Adax's SIGTRAN gateway. Projected included architecting, installation, project management, and acceptance Testing.  
Managed multiple resources from different vendors.

Sr. Consultant Engineer

Tatara Systems

• Responsible for creating, delivering technical presentations for C-Level and Senior Level Executives.
• Responsible for marketing product demos for major wireless tradeshows (CTIA and MWC).
• Helped close a 100K deal with NTT-DoCoMo for our IPSec Client, and AAA security gateway product.
• Supported Taqua’s Convergence Server the industry first 3GPP/2 SIP base femtocell convergence server.
• A Technical advisor and influencer to the femtocell business development team.
• Responsible for the product launch, trials and demos for Tier 1 and Tier 2 carriers including Sprint, Verizon, AT&T, and US Cellular.
• Performed IOT with leading Tier 1 mobile infrastructure vendors Alcatel-Lucent, Nokia-Siemens Networks, Ericsson and leading femtocell providers Airvana, Airwalk, and Ubiquisys.
• Integrated with MSC, SMSC, HLR, MRFC, MGC/MGW, and IMS Core from multiple vendors.
• Supporting the convergence server required and solid understanding of SS7 (TDM and SIGTRAN), SIP, wireless mobile core and IMS for both GSM and CDMA operators.
• Responsible for being the technical liaison for Airvana a PDG/PDIF vendor. Taqua provided  Airvana with a mobility client (I-WLAN client, 3GPP/2 including IKEv1/v2 and Mobile IP v4). 
• Responsible for AsiaPac customers, including Korean Telecom, NTT-DoCoMo, NTT-West, and Softbank.
• Deployed Taqua‘s server products Subscriber Gateway a client management system and Security Gateway (AAA server).
• Supporting the Mobile Broadband client required knowledge of RADIUS, LDAP, Wi-Fi authentication methods 802.1x, MD5, EAP-SIM, EAP-AKA, WPA, WEP, IPSec IKEv1/IKEv2,  and Mobile IPv4.

Sophos Inc.

•       Helped close the first Sophos Anti-Spam appliance deal when product was introduced worldwide.
•	Worked with a small team of account executives on joint calls, webinars, account planning and customer qualification.
•	Interfaced with various customers at both a business and a technical level and proposed viable solutions during customer meetings.
•	Supported products PureMessage for Unix a high performance and high volume anti-spam solution for enterprise e-mail gateways and Enterprise Solutions, a managed anti-virus product for endpoints on OS X, Windows, Linux.
•	Responsible for integrating the PureMessage product with Sendmail or Postfix mail transfer agents (MTA) and Lightweight Directory Access Protocol (LDAP) servers.
•	Developed proof of concept deployments of the Anti-Virus product using many different delivery tools, Apple Remote Desktop, Group Policy, and Novell Login Scripts. 
•	Developed creative solutions to challenging problems presented by customers using my development skills like scripting and SQL queries.
•	Delivered an Anti-Virus speech at North East Regional Computing Program conference.

Sales Engineer

Quallaby

June 2, 2005, Quallaby Corporation was acquired by Micromuse. December 2005 IBM acquired Micromuse which  is now part of Tivoli Group.


•	Responsible for deployment of Quallaby’s network monitoring and performance management products to large network service providers and large enterprise customers.
•	Software was highly scalable, distributed system built on Sun and Oracle technologies
•	Responsible for integrating, designing, testing, deploying and supporting Quallaby’s product line.
•	Supported customer’s production systems 24x7, which included debugging, analyzing problems, and developing solutions or workarounds for the problem.
•	Developed SNMP performance metric formulae for Cisco, Juniper Networks, Redback Networks, F5, and other major network vendors.
•	Developed Java, Perl programs, and UNIX Shell scripts to integrate the product into customer’s environments.
•	Customized reporting system’s web portal and Reports that ran on SilverStream application servers using HTML, CSS, JavaScript, Java.
•	Preformed many different database tasks that include creating Quallaby database on Oracle 8i/9i Servers, writing SQL queries, backup, restore, and maintenance of large databases. 
•	Integrated Silverstream and reporting systems to use Lightweight Directory Access Protocol (LDAP). 
•	Developed “Statement of Work” and project plan (using MS Project) for Customers.
•	Technical Lead for several large customer deployments responsibilities included managing customers and their consultants, and reporting daily site status to Quallaby’s director of customer support.
•	Assisted sales department with pre-sales by providing technical support and deployment of proof of concept projects.
•	Customers included many Tier 1 Service providers such as SBC, British Telecom, Earthlink, and Telus.

Professional Service Consultant

In today's fast-paced digital landscape, many businesses still view marketing as a mere expense rather than a strategic asset. My mission is to change that perception, especially for robotics companies, machine shops, and automation companies, by aligning brand missions, defining customer personas, and honing competitive positioning to create a comprehensive roadmap for sustained growth.

If we collaborate, you might state, “I hadn’t thought of it that way,” or “No one’s asked me that before.” Clients often remark, “I’ve never met someone with such a deep technical understanding who also ‘gets’ marketing—that’s unique.” This is because I don’t just build strategies; I solve the specific challenges that propel your business forward, blending technical insights with strategic marketing expertise.

➡️ WHY I TAKE A DIFFERENT APPROACH TO DIGITAL MARKETING ⬅️
With over 25 years in high-tech B2B, I specialize in transforming marketing into an actual business asset for machine shops. My career has spanned roles from software engineer, professional service engineer, and system engineer to digital strategist, providing me with a comprehensive understanding of all aspects of companies,

My passion lies in making complex technologies understandable and engaging to target audiences—from CNC machine operations to the intricate components that power robotics companies and modern manufacturing facilities. I help businesses reach their niche market and engage them in a way that leads to long-term, sustainable growth.

➡️ MAKING MARKETING WORK FOR ROBOTIC and AUTOMATION COMPANIES ⬅️
I aim to transform digital marketing into a predictable lead pipeline, using data-driven insights and customized content strategies to drive growth. To improve profit margins, expand your market share, or attract new clients, my bespoke approach meets businesses' unique needs.

At WSI, I provide Business Strategy Consulting that equips companies with a roadmap for success. Through a structured process, we define mission-aligned objectives, prioritize customer needs, and uncover key market opportunities. I focus on establishing measurable goals and KPIs that drive growth by creating a strategic path that reflects immediate priorities and long-term vision.

🖥 Technology nerd (s/w engineer trained, tech enthusiast, AI addict)
⛵ Love the outdoors and sailing
🌊 Proud Massachusetts resident (love the oceans and mountains)
✈️ World traveler

👉 Interested to see if you are a fit,  contact me directly at (978) 496-9176 or email me at peter@avelibywsi.com

It was great to catch up with alumni at Framingham State University at the College of Business Alumni Networking Event. Great to meet the faculty from the business and marketing department. 

I met some great students wanting to learn from the alum about business in the real world. 

Thank you, Rosemary Mack Gaffney, for putting together this event. 

I also met a budding entrepreneur, Paul Wahba, who is working on his own company, Vierra Digital LLC, making a marketing platform for small businesses. 

It was a great event. Afterward, I head over to Dwight Hall for a concert my son organized, who also attends FSU. 

If you can, take the time to give back to your university.  Overall, it was a great evening.

#networking #business #fsualumni

👋🏻 Peter Berson

AI & Digital Marketing Strategist | Speaker | 30+ Years in Tech, Telecom & Startups | Lead Gen & MarTech Expert for Robotics & Manufacturing Growth

Selfie with Paul and Peter at FSU Alumn event

Very excited to train local businesses in the greater Lowell area. WSI World has been helping companies worldwide adopt AI. 
If your business is in the Lowell area, you need to attend this event. 
Seats are limited to 15. 

#AITraining #AIworkshop #LowellMA

View company: Greater Lowell Chamber of Commerce

🚀 Want to learn how to actually use AI in your business?

Join local AI strategist 👋🏻 Peter Berson of Aveli By WSI for a live, hands-on AI Foundations Workshop on Tuesday, November 19 (9:00 AM – 12:30 PM) at DragonFly Café, 165 Merrimack St, Suite #1001, Lowell, MA.

Learn core AI concepts, explore real-world small business examples, participate in break sessions, complete a Capstone project, and enjoy a light continental breakfast and lunch.

🎟️ Limited to 15 seats — once it’s full, registration closes.
📅 See Eventbrite link for details and to purchase tickets:
https://lnkd.in/e_QvPkGK

Chamber members — DM us for your exclusive 50% off code!

Are you prospecting at your full capacity?

Listen, I get it, cold outreach is hard, emails, LinkedIn messages, calls, talking to someone in line at a pizza shop, etc.

Without prospecting, your pipeline will run dry. When that happens, you will miss your quota or possibly go out of business if you are the business owner.

I've been reading Fancitcal Prospecting by Jeb Blount, also CEO of Sales Gravy | Sell More

Just finished the chapter on the law of 3.

The 3 key prospecting laws
1. The Universal Law of Need
2. The 30-Day Rule
3. The Law of Replacement

Let's focus on rule 1, "The Universal Law of Need". 
"This law states that the more you need something, the less likely you are to get it. Prospects can sense your desperation, which makes you less attractive as a salesperson. By consistently filling your pipeline through disciplined activity, you can avoid this desperate state and radiate confidence instead."

We have all been there. We have only 3 open deals in our pipeline, and we need to close them. You are emailing, calling, sending gifts, asking to take them out to lunch because you need them to close, or you're dead in the water. 
Basically, you are desperate. Guess what the prospect senses this and probably does not want to work with you because you are desperate and your confidence is low. 

Your funnel needs to be full, so you do not need everyone to close. Which ties into my work as a Digital Marketer: my job is to fill your pipeline, but my client's job is to follow up and keep them moving down the sales funnel. 
Imagine if you will: you have 30 deals in your pipeline vs 10 or 5. Your confidence will be through the roof; with 5 or 10, you will sound desperate on the phone and in emails. Trust me, I've been there. 

I get it, I know prospecting can be tough, and you'd rather go to the dentist for a filling than dial people, but if you are in sales, it's how you are going to get ahead and make the Presidents Club. 

5 years ago I realized I sucked at sales and switched my focus from learning marketing to learn the art of sales. Thanks to great people like Kevin Hallinan, 🏄🏼‍♂️ Scott Leese, Keenan, Becc Holland, Samantha McKenna, and others, I truly appreciate all that I learned from them. 

And beleive me I still have a long way to go. 

I'd like to hear your thoughts on this rule. Comment below

#prospecting #sales #marketing

Had another great networking / ribbon-cutting event with Comparion Insurance Agency who opened a new office in Marlborough. 

Thank you Jeffrey Phillips for inviting to this wonderful event at Apex Entertainment. This place has it all bowling alleys, event space, Go karts, Mini golf, and more. What a great venue to hold a reception for your team.

It was great getting the meet the Comparion Insurance agents from the office JP works at. 

Great conversation with Marc Abou Arrage the regional manage and how they are using technology to make their agents more efficient. 

WSI World we love working with insurance companies and brokers. 

#insurance #ribboncutting #grandopening

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