👋🏻 Peter Berson's Linkedin Analytics

In today's fast-paced digital landscape, many businesses still view marketing as a mere expense rather than a strategic asset. My mission is to change that perception, especially for robotics companies, machine shops, and automation companies, by aligning brand missions, defining customer personas, and honing competitive positioning to create a comprehensive roadmap for sustained growth. If we collaborate, you might state, “I hadn’t thought of it that way,” or “No one’s asked me that before.” Clients often remark, “I’ve never met someone with such a deep technical understanding who also ‘gets’ marketing—that’s unique.” This is because I don’t just build strategies; I solve the specific challenges that propel your business forward, blending technical insights with strategic marketing expertise. ➡️ WHY I TAKE A DIFFERENT APPROACH TO DIGITAL MARKETING ⬅️ With over 25 years in high-tech B2B, I specialize in transforming marketing into an actual business asset for machine shops. My career has spanned roles from software engineer, professional service engineer, and system engineer to digital strategist, providing me with a comprehensive understanding of all aspects of companies, My passion lies in making complex technologies understandable and engaging to target audiences—from CNC machine operations to the intricate components that power robotics companies and modern manufacturing facilities. I help businesses reach their niche market and engage them in a way that leads to long-term, sustainable growth. ➡️ MAKING MARKETING WORK FOR ROBOTIC and AUTOMATION COMPANIES ⬅️ I aim to transform digital marketing into a predictable lead pipeline, using data-driven insights and customized content strategies to drive growth. To improve profit margins, expand your market share, or attract new clients, my bespoke approach meets businesses' unique needs. At WSI, I provide Business Strategy Consulting that equips companies with a roadmap for success. Through a structured process, we define mission-aligned objectives, prioritize customer needs, and uncover key market opportunities. I focus on establishing measurable goals and KPIs that drive growth by creating a strategic path that reflects immediate priorities and long-term vision. 🖥 Technology nerd (s/w engineer trained, tech enthusiast, AI addict) ⛵ Love the outdoors and sailing 🌊 Proud Massachusetts resident (love the oceans and mountains) ✈️ World traveler 👉 Interested to see if you are a fit, contact me directly at (978) 496-9176 or email me at [email protected]