Content Strategy for SaaS

•	Generates demand for SaaS products in Cybersecurity, Data Storage, and Computer Networking.
•	Creates content strategy and editorial calendars targeted at ideal customer profiles.
•	Plans, writes, and distributes content to generate demand via social media, email and website.
•	Organic reach of over 10 million technical readers on LinkedIn and X.
•	Coordinates with Product, Marketing and others to create and execute campaigns.  
•	Simplifies concepts so that non-technical executives can understand the business value of offering.

Content Strategist & Global Social Media Manager

CybelAngel

•	Managed social media to generate demand for Cybersecurity SaaS that offers data protection and investigation.  Created Editorial Calendar and executed the plan.
•	Wrote the most-visited blogposts on website.  Also wrote case studies, email newsletters to employees, and other writing projects.  Editor and proofreader for press releases.
•	Generated 10% to 40% of total website visits via social media consistently for two years.
•	Tripled followers on LinkedIn:  went from 7000 to over 21,000 followers in two years.

Social Media Manager for Cybersecurity

TÜV Rheinland North America

•	Managed team to generate leads for Cybersecurity, Risk Management, and IT Services.
•	Managed writing projects and marketing activities.  Created new website, email marketing, and social media program.  Coordinated with parent company in Germany. 
•	High-volume writer and editor for blogposts, press releases, website, webinars, social media, and emails.
•	Managed Marketing team:  provided clear directions on complex projects; instructed how lead generation process works; listened to their input; and ensured successful projects.

Content Strategist for Cybersecurity, Risk Management & IT Services

Cisco

Marketing Manager for Technical Services in Global Business Operations

Tegile Systems

Social Media Manager for Storage Hardware/Software

VIOLIN Systems

VMware

Marketing Manager for Virtualization Software

PayPal

Marketing Manager for Payments/Ecommerce 

Google

Global Email Program Manager for Google AdWords

Content Strategist

If you need prospects to know about your company before the first Sales call, contact me to generate demand for your product:  marymacwork@gmail.com.  

Creates strategy and messaging to promote SaaS products to technical readers.  Generates demand for products in Cybersecurity, Data Storage, and IT Services.   Organic reach to over 10 million technical readers on LinkedIn and X.  

Provides messaging and distribution via social media.  Coordinates with all departments of company.  Ghostwriter for executives.  

Proven success at CybelAngel, Google, Cisco, VMware, and PayPal, plus startups.

Taplio

Mary Mac, M.A.'s Linkedin Analytics

Mary Mac

Want to drive more opportunities from LinkedIn?