Beth Heddle

Enabling the world's best B2B SaaS brands generate, convert and nurture leads and clients by crafting strategic marketing funnels. I create relatable, catchy and educational marketing content across digital platforms to gain attention, whilst I also provide customer success support to ensure brands exceed their KPIs.

Marketing Consultant

Emperia

- Driving Emperia's marketing efforts forwards across all digital channels, including organic and paid, educating retail and brand audiences on web2 and web3.
- Ownership of content strategy across social media, CRM, the website and other channels.
- Supporter of ideation phases for client projects, including developing customer experiences that are ROI- or loyalty-boosting for their virtual spaces.
- Organiser of Emperia's event/conference presence and representative during these events, targeting c-level e-commerce and digital transformation teams. Management of £500k yearly  events budget.
- Product marketing lead and go-to-market planner relating to new product/tech releases.
- Project manager on Apple Vision Pro-related projects.
- Client-facing marketing lead, working directly with Lululemon, Tatcha, Bloomingdale’s, Lacoste etc. to enhance their eCommerce and marketing strategies (and help create GTMs for their virtual spaces).
- Leveraging internal and external stakeholder relationships to deliver quality leads to the growth teams. 
- Strategising, implementing and reporting on both B2B and B2C marketing initiatives across the business, providing support to clients (usually retailers and brands) where needed.
- Implementation of omnichannel eCommerce strategies to enhance brand image and growth strategies.
- Use of AR, gamification, VTO and other eCommerce integrations to drive user engagement and enable customers to make more informed product decisions. 
- Data-led analyser that is eager to trial and test new strategies, both SaaS and client side.
- Website content manager, looking at the data, user flow, engagement etc. and carrying out A/B testing on new content where appropriate.

Senior Marketing Manager (Start-Up)

Boomin

Unfortunately Boomin went into liquidation.

Senior Marketing Manager (Start-up)

Content & Social Lead (Start-up)

Marketing consultant for a variety of incredible start-up brands including HAPPI Free From, SHO, Apsida Life Science Recruitment, Iron Lynx/Dames (Ferrari motorsport team) and more.

Freelance Marketing Consultant, Social Media Strategist & CRM Manager

The Great British Porridge Co

Key responsibilities:
- Development and execution of brand and product marketing strategies (BTL & ATL) to generate more public brand awareness and increase demand.
- Direct work with brand Founders to establish brand positioning, using this to form a stem for the creation of new products and marketing campaigns.
- Creation, continual development, and execution, of content marketing plan across all key channels, including but not limited to social, CRM, influencer marketing, ATL TV, SEO/PPC/paid social, CMS.
- Management of relationships and liaison of activity with external clients and marketing agencies.
- Monthly reporting for key channels (social, CRM, CMS).
- Identification of marketing opportunities and implementation of these via the 3Cs model.
- Upkeep of marketing strategy based on trends, data, competitors and changes in the market.
- Development of sales collateral used by retailers, magazines etc.
- Development of first brand TV ad campaign.

Highlights:
- Launch of two new permanent flavours PLUS Christmas Limited-Edition flavour to compliment the original three flavours
- PR features across ITV, BBC news and many more national titles
- Launch of three new flavoured single-serve porridge pots
- D2C sales growth of 160% YOY
- Creation and launch of first TV commercial campaign across ITV
- Social Media Growth nearly 100% in <9 months
- Established relationships with key influencers and recipe developers to enhance online presence and mix up offering.

Marketing Manager

The Protein Ball Co.

I joined the team in the summer of 2020 and we had a complete rebrand within two months. I led all marketing activity (digital, retail and print) and the brand hit some huge milestones. 

Highlights:
- Signed Dame Kelly Holmes as lead ambassador.
- Complete web redesign aligned with new branding.
- Sold out of Advent Calendars completely well ahead of December 20.

Grenade®

Heading up Social Media Marketing at Grenade® UK & International

Key Growth Stats
9 months to June '20 - Grenade overall social growth (UK/Int channels) of 14% (up by 85,000 followers)
9 months to June '20 - Grenade Official IG account (main IG account) - growth of 30%, average ER has gone from av. 3% to 6%+
9 months to June '20 - 175% growth on Grenade LinkedIn
Twitter growth up by 3%, average competitor growth -3% a month
Launch of Social Media in 12 new countries worldwide (including India, US and Aus)

Head over to Instagram for content examples!

Social Media

In a competitive digital landscape, it's more important than ever to ensure marketing is planned and executed strategically. I'll help your brand get the recognition you deserve across marketing channels that align with your customers and business goals.

Everything from strategic campaign planning to reporting post-execution...I'd love to help.

Platforms/Software I am experienced in include:
CRM: Klaviyo | Omnisend | Hubspot | Mailchimp
CMS: Shopify | Wordpress
Design Software: Photoshop | Adobe Premiere Pro | Canva
PR: Response Source
Social Management/Analytics: Sprout Social | Falcon.io | Hootsuite | Social Bakers | Later.com
Time Management: Trello | Notion | Asana | Monday.com


‣Winner of Motion Nutrition 'Health and Fitness Blogger Award' 2017
‣Runner up of Health Blogger's Community 'Best Fitness Blogger Award' 2018
‣Winner of Health Blogger's Community 'Healthy Eating Instagrammer Award' 2017

For more information, media kits or new opportunity proposals please contact me at beth.heddle@gmail.com

WPR Agency

- Account management for two of Greene King's largest pub chains, including paid social for both BAU retainer and campaign content
- Creation, development, implementation, continual optimisation and reporting of campaigns (eg. AW19 New Menu launch) 
- Heavy client and third party liaison 
- Management of deadlines within a fast-paced environment

Social Media Account Manager

Sonder*

I have an incredibly varied and fast paced role here at Sonder. My biggest client so far have been Pentland Brands Canterbury and Berghaus where I was responsible for content creation, campaign development and social media management.

Within 3 months, I doubled Canterbury's engagement rate and more than tripled the reach (organically). I increased sales from social by 500%. Boosted and heavily targeted social posts were used around campaigns. I assisted on shoots, captured behind-the-scenes footage of famous figures and created innovative and engaging content plans/ideas to improve awareness and sales.

I launched the Berghaus' new 'Time To Get Out' brand campaign and was involved with influencer campaigns for Canterbury (featuring Jason Fox). I also assisted the Speedo (340k following) and Kickers UK Social Media Channels. I brought Berghaus' presence to life at the Kendal Mountain Festival, capturing the best moments of the weekend and using on social AND the website. Whilst working with Pentland, my colleague and I were involved in brand and digital meetings, ensuring all aspects of digital were closely linked.

I am experienced in journalism and interviewing key figures at Press Conferences, photography at campaign shoots and recipe demonstrating at food demo shows. Interviewing Damon Hill at the 2018 MotoGP for Triumph Motorcycles was a highlight of my time here.

Social Media and Content Executive [Fixed Term Contract]

Hello 👋🏼
For the TL;DR-ers, I'll cut to the chase. I'm an enthusiastic data-driven marketer based in the UK that's passionate about delivering engaging experiences and strategies. I'm part of the LinkedIn Editorial Programme, a LinkedIn top voice and am regularly featured in LinkedIn News content.

In 2023, I accumulated over 23 million impressions on my personal LinkedIn content alone, and as a result I'm pleased to announce I was a 2023 Midlands Marketing Finalist, and a RETHINK Retail Top Influencer for 2024. 

→ Follow along for advice, news and interesting discussions around marketing, innovation, AR, eCommerce and brand growth.

I have a wealth of experience growing B2C, B2B SaaS and FMCG brands, both start-ups and well-established global firms, spanning a variety of industries.

If you know me, you'll know I'm an advocate for collaborative teamwork, proactive engagement, authenticity and positive market disruption whilst ensuring that deliverables in whatever format add value to the consumer's experience.

Qualifications:
- Mini MBA in Marketing with Mark Ritson (Marketing Week)
- Managing & Managing People | Open University
- Digital Marketing (Short Course) | York St. John University
- Biomedical Science BSc | University of Birmingham

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