Beth B.'s Linkedin Analytics

Content works best when it's grounded in real insight, shaped by the people doing the work, and aligned with business goals. That's the perspective I bring to every role. I use reporting to inform strategy, guide creative decisions, and keep marketing focused on what matters. The insights I gather turn into clear direction for my team and alignment with other leaders. I started as an individual contributor and executor. I wrote emails, audited SEO, pulled queries, built audiences. I've worked directly in platforms like Google Search Console, AdWords, LinkedIn Ads, Meta, Pardot, Klaviyo, and Marketo. That hands-on experience still shapes how I lead. It helps me spot gaps, remove friction, and support the team in doing their best work. Effective leadership means understanding the work, trusting the data, and building the systems that help people do great work consistently.