Beth Karawan 🍩's Linkedin Analytics

Your company has launched a new CX program. And you’re getting déjà vu. Your instincts are saying: “This won’t work either, people -- it’s the same old song & dance!” So you keep quiet…because you don’t have the data to back yourself up. But you DO have the experience. And I beseech you: TRUST yourself! The last thing you want is another CX initiative that's as stale as a day-old donut. But here’s the truth: Your EX needs to come first. When employees have a stake in the process, they have a stake in the success. Once you tackle the EX, you can do the CX: ✶✶✶✶✶✶✶✶✶✶ ✦✦Lower the Volume on the Loudest Voice✦✦ Customers who are neither angry NOR ecstatic make up most of your audience. Investigate the murky middle. ✦✦Less Keywords, More Curiosity✦✦ Dig into the data behind the NPS. What’s the real reason? What really happened? Life’s not black and white, neither are scores. ✦✦Do Some Silo-Sabotage✦✦ Stop being Territorial Tina. When data from marketing sleeps with data from consumer research, insights emerge. So relax the rules. ✶✶✶✶✶✶✶✶✶✶ I’ve spent most of my life on the other side of the CX mountain: ✦ 12 years as an Agency-side Strategic Planner ✦ 7 years as a Consultative Market Research Supplier ✦ 7 years as a Client-side Brand Strategist (and an occasional hostess, donut maker & customer-pleaser) And I found some pretty big ✦✦RAINBOW SPRINKLE DONUTS✦✦ by getting oh-so-close to the humans. (i.e. consumers, shoppers, retailers) Other Bonuses: ✶ My client-side career history means I’m not burned out with CX ✶ I like to bake the Art (brand! marketing!) with the Science (metrics! insights!). Also donuts. ✶ Compassion, curiosity, and listening are my superpowers A co-worker once likened me to the Wizard of Oz: “Data and research and trends, oh my! As we're all skipping down roads less traveled to engage consumers in the ever-changing marketing world, I’m grateful to have Beth by my side. She is passionate, intuitive, easeful and tireless. She's got the whole package: brains, heart and courage. (C'mon. You had to see that coming.) And it makes a difference. There's no place like Alcone's Consumer Lab™. And there's no one like Beth." -- Alan Shapiro, Chief Creative Officer, Alcone Marketing Group I host Thanksgiving every year (no donuts, just pie), I play too many word games, and I've built a good relationship with my intuition. But…NONE OF THIS matters if you’re not IN for the TRANSFORMATION. I don't collect clients. I collect opportunities for BIG impact. If this resonates, let's meet for coffee & donuts. [email protected]