Beth McNamara's Linkedin Analytics

I am a highly analytical & entrepreneurial professional with 15+ years of progressive leadership experience developing new products, marketing programs, and business opportunities within new and existing initiatives and infrastructures. I thrive as a strategic and resourceful problem solver with expertise directing full-service marketing departments from B2B or B2C standpoints. As a creative leader, I possess an innate ability to develop products and content offerings according to customer / market demands including creation of marketing and sales programs. I am known as an articulate communicator with success conveying value propositions to technical and non-technical audiences including executive leadership within fast-paced environments. Career Highlights: * Rebuilt shared services marketing function for JK Moving & CapRelo enterprise with a $5M budget targeting B2C, B2B and B2B2C audiences globally. Built a team of internal and external SMEs that: launched and manage 6 company websites and have driven a 248% increase in site traffic and a 270% increase in new users; developed industry-leading social media; engaged users with content marketing including a 305% increase in blog views; grew traffic 880% via paid digital media and 170% via SEO; email marketing; print and direct mail marketing; all helping to contribute to a 30% increase in revenue since coming on board. Reworking the martech stack to streamline segmentation, targeting, segmentation, personalization. * Launched Work & Jobs marketing program ($2M budget) for AARP’s new digital platform, aarp.org/work, for consumers and businesses. Grew unique visitors and tool usage 62% QoQ and membership joins 62% YoY despite 20% reduction in budget. Increased organic search 25% YoY. * Built marketing and sales strategy for DocTalker including cohesive brand development utilized across all marketing channels. Created new product offerings; secured leading position in local house call market with YoY revenues tripling. * Developed annual business & marketing plans for $12M digital certification product line and $6M digital and print publications. Responsible for P&L for these plans; increased revenue by 80% & profit by 225%. Specialties: Leadership & Team Building • Digital Marketing & Media Planning • Project Launch & Tracking • Partner & Stakeholder Relations • Content & Collateral Management • Product & Service Development • Vendor Selection & Negotiations • Process & Procedure Development • P&L & Budget Management