Advantage Solutions: Sales, Marketing, Technology

Designed and led an integrated HR structure in support of a $4B publicly traded company that provides marketing, sales and media to leading CPG Brands and Retailers.  Led DE&I, Compensation, Benefits, Employee Relations, Learning  & Development, Business Partners, Mobility and Professional Talent Acquisition. 

Engineered solutions enabling a global workforce of 65,000 full-time and part-time associates. Known for highly versatile and collaborative leadership, attracting and closing top talent, building highly engaged teams, and having the determination and creativity to deliver results.

Led a team of 145 Human Resource professionals, achieved 100% retention of leadership for the last 18 months.

Supported the creation of 8 ERGs, executive sponsor of DEI Board, and created integrated DEI programming and scorecarding ensuring DEI principles were woven into all commercial and people strategies.   Efforts increased BIPOC representation vs prior year.

Launched numerous leadership readiness programs as a cornerstone of associate experience, focused on upskilling, cross team networking, and engagement, reducing regrettable loss in ’22 by 30%.

Implemented Enterprise Mobility effort designed to facilitate talent progression, retention and support out-placement.

Led the buildout and implementation of Workforce Management team, improving speed to hire, labor utilization, and execution.

Restructured commercial organization from multi divisional, siloed business units to align more strategically with clients (CPG brands) and customers (retailers).

Identified the need for continuous improvement enterprise wide, recruited Lean Six Sigma practitioner and spearheaded inaugural taskforce setting the foundations for organizational change management.

Led community engagement efforts,  responsible for fundraising for Feeding America and City of Hope as well as oversaw Winning Together Scholarship Foundation.

Progressive Grocer’s 2022 Top Women in Grocery (executive).

Chief Human Resources Officer/ EVP People Talent & Culture

Developed and oversaw Enterprise Business Partnering Structure responsible for elevating talent, performance management, succession, leadership assessment and training aimed at driving commercial outcomes through well designed people programming.

Developed agile business partner strategy designed to flex with new business and client growth.

Built commercial insourcing model showcasing internal talent while driving down external vendor costs.

Led first retail team appreciation effort to build community among retail associates, spotlight talent and improve retention.

Offboarded 22,000 demo associates during the 2020 retail shutdown. Partnered with legal and compliance to develop resources, hyper care support, and programming related to supporting associate needs during the pandemic. Secured resources for associate funding in support of retail team members who worked on the frontlines during CV-19.

Redesigned demo team structure into syndicated model reinvesting savings into cross training and labor sharing. Led efforts to rehire and retrain associates as retailers welcomed demo back in store.

Developed talent focused blog and podcast "Talent Matters" celebrating promotions, highlighting internal opportunities and encouraging associates to look for growth within the organization

Head of Talent Solutions Vice President/Sr Vice President

GMG 

Creation and implementation of innovative marketing, communication strategy, research, publicity and social media for a wide variety of clients and categories including tech, toys, sports, retail and CE.

Organic By Nature, Purium Health Products
Knowme
Splashpond
Infrascale
SOS Online Backup
JAKKS Pacific
The Game Agency
Roxio
Little Orbit Studios
American Baseball Showcase
TERC

Principal, Marketing Strategist

Knowme, Inc.

Marketing Consultant & Chief Operating Officer (Contract)

Crave Games

Oversaw/directly managed all publishing functions including Product Development, Consumer and Channel Marketing,  Business Development, Retail and Digital Sales

Key Accomplishments
•	Repositioned Crave from a “deal of the day” shop to a frontline and value program publisher
•	Greenlit and kicked off development for 13 retail and digital products to launch in 2011, 11 more than the prior year
•	Secured Discovery Channel and Cartoon Network as marquee partners for both retail, online and mobile publishing
•	Aligned with Sony to be one of only three  3rd party publishers launching with the Sony Move peripheral
•	Launched European and Asian publishing initiative delivering nearly $1MM incremental revenue
•	Reduced internal headcount in exchange for external agency support driving higher profitability

Executive Vice President

Encore

Authored business strategy, forecasted/validated revenues and implemented annual product plans and operating budgets for a $60 Million publishing organization.  Led multiple marquee brands to market leadership positions including Broderbund, Hoyle, Hasbro, Sony and The Learning Company.

Key Accomplishments
•	Supervised team of 19 product marketing, creative services, development and quality assurance staff responsible for executing overall plan including product conception, greenlight, production, management of outside developers, research, consumer/channel marketing and lifecycle management
•	Oversaw all aspects of product P & L including COGS, royalties, operating expenses and development costs to meet company profitability benchmarks
•	Identified, pursued and secured new products, publishing partners and brands based on trends, revenue goals and strategy
•	Partnered with national sales team to outline and execute all retail channel, OEM and International sales strategies
•	Responsible for all high level partner management for existing and new business relationships
•	Forecasted and validated all new business and oversaw and approved all deal modeling
•	Directed all outbound communications for press, national sales team and key branding partners

Director/Vice President Marketing

Interplay Productions 

Product Manager

Versatile Executive with 20+ years of human resources, talent, people operations, marketing, client services, consumer packaged goods, and transformation experience in high-growth start ups, P/E backed mid-size, and global publicly traded organizations.

Specialties:  Leading through change, talent spotting, finding a path to "yes", creative problem solving,  and building high-performing teams who not only deliver against the goal, but stick around to build the next chapter.

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