Betsy Schmitt's Linkedin Analytics

Marketing and strategy professional with 20 years experience with large tech players (Google, Intuit, Microsoft, and HP) and emerging startups. Deep, deep knowledge of small business. Kellogg MBA. • Strength in assimilating customer and market data to build, launch and grow new products, services, and marketing programs based on customer needs. • Extensive experience in generating strategic insights (mostly by talking to a lot of people, listening well and weaving together themes and data points), building a shared vision across multiple stakeholders, and creating customer-forward programs to capitalize on those insights. People hire me and keep me around because I tackle strategic issues with a very pragmatic, roll-up my sleeves approach and create effective marketing programs that acquire, engage, and grow existing customer's loyalty and spend. I get great results and am happy to share examples of my work or names of happy clients. Specialties: - Bringing good ideas to life - Framing issues to tackle the right problems - Market analysis: research and segmentation - Services marketing - Online marketing - Strategic partnerships and relationship management - Small business requirements