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WHAT I DO: Create new revenue streams for digital businesses through marketing, analytics & product innovation. ABOUT ME: - Proven track record of growing B2C businesses in the US and ANZ markets. - Use the scientific method for marketing and product innovation. - Deep insights into a number of business models for success in the digital world. - Commercially savvy and tie data & insights back to business and customer context. - Experienced in leading cross-functional teams including software developers, designers and data analysts. EXPERTISE: - Growth Marketing - Experimentation, A/B Testing - Customer Analytics & BI - Customer Experience Innovation - Agile Project Management - Design Thinking & HCD - Lean Start-up - Business Model Design - New Venture Formation - AI/ML applications to solve business problems, including personalisation, forecasting etc. THOUGHT LEADERSHIP: - Published author of case-studies on innovation and Business Intelligence that are taught at the Stanford GSB. COMMUNITY LEADERSHIP: - Lead organiser of the Blockstack (a Blockchain based new Internet/Web3.0) Sydney meetup. - Volunteer for GiveLight, a global charity that supports orphans in Asia, Americas and Africa. Hands-on with the following tools & tech: Project Management: Atlassian suite (JIRA & Confluence), Asana, Trello and Slack. Proficiency: - Software development lifecycle - Version control (GitHub) - Analysis: Excel & SQL - Visualisations & Business Intelligence tools: Tableau & Domo - CDP: Segment - SEO: Ahrefs, MajesticSEO, Cognitive SEO, Moz, Google Search Console & My Business - SEM: SEM Rush, Google Ads, Bing Ads, Apple Search Ads among others. - Social: Facebook Ad Manager, Nanigans among others. - Affiliate: Commission Factory - Lifecycle and Marketing Automation: Twilio, AutoPilot. - ASO: AppTweak - Influencer marketing - Web Analytics: Google Analytics, Mixpanel - Ecommerce: WooCommerce, Amazon FBA (Paid & Organic Optimisation)
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