Michael Fruhling, MBA

BFS Innovations, Inc.

We identify and source ingredients, materials and other technologies for B2C and B2B Fortune 500 clients to help them create new business opportunities and to accelerate product design and commercialization.

Owner

The Ohio State University Fisher College of Business

Lecturer for graduate MBA candidate students in "Innovation Practice" and Lean Startup.

Lecturer

Rutgers University

Advisory Board Member for Rutgers Design Thinking Program

Advisory Board Member

Ohio University

Instructor of Consultative Selling capstone course.

Adjunct Faculty Instructor

Bath and Body Works

Led new business development at Bath and Body Works, reporting to CEO.  Role included pioneering open innovations, identifying market white space, and recruiting external resources and relationships to efficiently capitalize on identified opportunities.

New Business Development

US Playing Card

Developed new products and business relationships.

Time Warner Cable

Led new customer acquisition via marketing campaigns and event promotions.  Managed pay-per-view business.

Marketing Director

Bristol Myers Squibb/Drackett

Managed new product and new business development on Windex, O-Cedar and VANISH brands.

Product Manager

Procter & Gamble

Managed new product and new package development for a variety of consumer brands.  Creator of the Cheer Free laundry detergent concept.

Group Leader

Since 2004, we have helped our clients to identify attractive new product opportunities and source the performance products and technologies that make them possible. 

Expert in open innovation, customer understanding, new business development.

Our clients include: Procter and Gamble, Unilever, Amway, Glaxo Smith Kline Consumer Healthcare, Beiersdorf, Tupperware, Cotton USA, and numerous others. 

Visit www.bfsinnovations.com 

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