AU SMALL FINANCE BANK

Senior Product Marketing Manager

I partner with organizations to develop and execute comprehensive marketing strategies, emphasizing content creation, brand storytelling, and strategic initiatives to drive growth and foster audience engagement.

Brand Consultant

NIIT

- Instrumental in launch and growth of a SaaS product for the Canadian Real Estate market. 
- Led an overhaul of marketing processes and capabilities for NIIT's Canada marketing team.
- Planning, tracking and executing marketing campaigns across channels like email, social media, social ads, google ads, webinars etc. 
- Coordinating with the marketing agencies to ensure a consistent flow of traffic and leads on owned marketing channels.

Marketing Specialist

Dentsu

- Taking care of media side of content team by understanding and fulfilling requirements from different internal stakeholders. 
- Worked on marketing strategy projects for dentsu teams across the world including dentsu gaming Singapore, dentsu UK & Ireland, dentsu Australia and more. 
- Helping set up processes and structures for stakeholder requirements, feedback and work processes. 
- Working on case studies, thought leadership pieces and other pieces of content from a media and creative standpoint. 
- Contributed in hiring for the content team by taking technical interviews, writing job descriptions and working with the HR to provide interview feedback.
- Started media/marketing training sessions for the team to help them increase their marketing knowledge base and answer any questions they have about marketing topics and trends.

Senior Associate I, Content management

- Taking care of media side of content team by understanding and fulfilling requirements from different internal stakeholders. 
- Worked on marketing strategy projects for dentsu teams across the world including dentsu gaming Singapore, dentsu UK & Ireland, dentsu Australia and more. 
- Helping set up processes and structures for stakeholder requirements, feedback and work processes. 
- Working on case studies, thought leadership pieces and other pieces of content from a media and creative standpoint.

Senior Associate I, Content Management

Marketing In Asia

Writing articles around marketing and advertising for the publication.

Guest blogger

GroupM

- Leading the social media and Influencer campaigns for brands like PepsiCo, Volvo, Rado, GSK, Dyson, Hindware, Uniqlo.
- Being the single point of contact for all client dealings for Social media and native content opportunities.
- Handling Social, influencer and native content campaigns end to end from paperwork to creative strategy to execution and reporting.
- Working with content partners like Influencer agencies, OTT platforms, content platforms like MensXP, Times internet etc. 
- Being the single Mindshare POC in all PepsiCo brand plan for Social media and Influencer marketing. 
- Been a part of multiple award winning campaigns like Breathe free for Volvo, Lays Smile and Pepsi Swag.

Executive Content and social media

- Handeling social and content strategy for brands like Max Bupa.
- Working on social media and content marketing led led communication strategies for brands.
- Copywriting and writing newsletters, mailers etc.
- Making influencer plans.
- Handeling content marketing and design for client blogs.
- Worked on multiple award winning campaigns for
   BFSI clients.

Sr Executive, Social & Content 

BoringBrands

My responsibilities include :
- Handeling social media accounts for various clients. 
- Ideation of campaigns and content to be posted on various social media channels. 
- Mapping the content marketing strategy for clients across channels.
- Tracking the client and the competitors' social media activities for regular insights. 
- Taking the brief from the client and ideating campaigns and digital marketing plans to increase the page engagement and conversions for the client brands. 
- Helping various teams ie. Design team, content team in various execution task.

Social Media Marketing Intern

Cubito.in

Marketing of Cubito Software’s. (8 Weeks)

-	Prepared a marketing plan to advertise a new product through low budget marketing methods
-	B2B sales of the transport automation software product to various transport vendors in Bangalore, Chennai, Mumbai and Hyderabad. 
-	Generating fresh leads and also following up on clients in the pipeline who were interested in buying our product

Business Development Intern

A marketing crackerjack with keen interest in the wide spectrum of digital marketing. 

Passionate about consuming and creating content across all formats and having an affinity for the 'written word'. 

I have agency as well as brand side experience in brand marketing, social media marketing, influencer marketing, media planning and content marketing, working with brands from different industries such as Banking and Insurance, Startups(from different fields) Entertainment, Education, Real estate, B2B etc.

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