Biased Media Group

Biased Media Group isn’t just another agency, it’s a creative-consulting hybrid built for bold, product-first brands that want to scale with meaning.

As Founder, I wear many hats (and proudly so): brand strategist, product marketer, creative lead, and sometimes the person sending memes at 2am that turn into campaign ideas.

I started BMG to help founders bring clarity to the chaos, turning product vision into brand obsession. We partner with B2B startups, SaaS brands, and digital communities to build category-defining brands with soul.

Think strategy that scales, creative that connects, and storytelling that sticks. From positioning to execution, I help shape brands that don't just look good — they actually make people care.

Highlights:
• Built the BIAS Method – our signature brand growth framework
• Led full-stack branding for product-led startups
• Merged product marketing + creative strategy into a single playbook
• Focused on founder-first, product-centric brand building

Founder

VaynerMedia

Social Insights Analyst & Post Creative Strategist (Strategy)

Cognizant

Senior Product Marketing Manager | On-site Google

Zomato

Product Marketing Manager

NextLeap

Product Manager Fellowship

Tech Mahindra

Operation Associate 

Joveo

Marketing Team

Ad M&A Specialist: On-Site Google | ex Zomato, Tech Mahindra, Joveo | Building brands via data-driven marketing & creative content | SAAS, B2B, Startups | Generative AI, AI Engineering: ML, NLP, Sentiment Analysis, Azure

I’m Bhawesh — a brand strategist turned product marketer turned founder of Biased Media Group (BMG), a creative-consulting studio built for product-first B2B brands that want to scale with soul, not noise.

I started BMG because I was tired of seeing great products get ignored, not for lack of quality — but for lack of story, strategy, and emotional connection. So now, I work with founders to bring clarity to their chaos, build brands that actually matter, and create systems that scale with consistency.

Think brand meets product. Think storytelling with a POV. Think strategy that doesn’t just sound good on slides, but drives real traction.

Whether it’s a GTM that lands, a brand voice that sticks, or a narrative that turns scrolls into sales — I’m here for it. Always curious, always building, and always biased… towards better.

Let’s make branding the smartest thing about your startup.

I'm #hiring Freelance Video Editors! ✨

We work with founders, creators building personal brands, and growth-hungry startups across industries.

If you’ve got the chops to turn raw footage into magic, we’d love to see your work for both:

🎥 High-quality short-form (reels, shorts, promos)
🎥 Thoughtful long-form (brand stories, explainers, interviews)

This is project-based to start, but if we vibe and you deliver, there’s room for a retainer or full-time path too.

If you’re into that, or know someone who might be, here’s the form to apply 👉 https://lnkd.in/gNtvUthW

Let’s create something unignorable.

#Marketing #Editing #ContentMarketing

Bhawesh Tibrewal

Helping SaaS founders Grow and Sell online // GTM, Product-led Marketing, Branding, Marketing Strategy, Product Strategy, Ai Tech, Automations, B2B

Amazon's Prime Video & Amazon MGM Studios update giving vibes of Black Mirror's latest season-first episode lol

❌ 𝗠𝗼𝘀𝘁 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗦𝗘𝗟𝗟 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 
✅ 𝗪𝗲 𝗯𝘂𝗶𝗹𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁.

At Biased Media Group, we don’t do one-size-fits-all marketing. ✨

We go deep, into your product, your category, your customer’s head, and come out with positioning that sells and creative that scales.

This post is just a sliver of how we think, how we move, and how we help founders go from overlooked to unforgettable.

Because the real flex? 
→ 𝗔 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘀𝗽𝗲𝗮𝗸𝘀 𝗳𝗼𝗿 𝗶𝘁𝘀𝗲𝗹𝗳, 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺.

Building something bold? Let’s make it 𝘂𝗻𝗶𝗴𝗻𝗼𝗿𝗮𝗯𝗹𝗲.
 
📩 Drop a DM, your unfair advantage in the attention economy starts here. 😉

#BrandStrategy #ProductMarketing #BiasedMediaGroup #BMG #ContentMarketing

Your SaaS isn’t a popularity contest.

It’s not about likes. It’s about users doing the thing you built the thing for. 🛠️

Vanity metrics? They’re the ✨filters✨ of the startup world.
They make you look good, but don’t tell you anything about real growth.

Meanwhile, Product-Led Growth (PLG) metrics are where the winners play:
→ Activation rate (aka: did they get it?)
→ Feature adoption (are they using the stuff?)
→ Time to value (how long ‘til “oh wow”)
→ Net revenue retention (aka: real money moves)

So ask yourself:
Are you scaling with signals, or chasing shiny distractions?

👀 At Biased Media Group, we help SaaS startups cut through the fluff and build brands that convert, grounded in product, strategy, and metrics that actually matter.

🧠Let’s kill the noise and build for what matters.

💬 Comment “real metrics” if you’re ready to build sticky, not shiny.

#ProductLedGrowth #PLG #SaaSFounders #StartupLife #VanityMetrics #B2Bmarketing #SaaSMetrics #BMGPlaybook #BrandStrategy #ProductMarketing #Creativeconsulting #BMG #biasedmediagroup

And we are #Biased towards our client needs too 😉

#BMG

We named ourselves Biased, and we meant it.

🎯 Biased towards clarity over clutter.
🧠 Biased towards strategy that’s rooted in product, not just polish.
💬 Biased towards brands that mean something, not just say something.

At Biased Media Group, we’re here for founders who care deeply about what they’re building… and want to make others care too.

Because in a world full of noise, bias isn’t a flaw.
It’s a perspective.
And ours is clear. ✨

#Branding #ProductMarketing #CreativeConsulting #CreativeAgency #B2BMarketing #BiasedMediaGroup #BMG

Why we are Biased?

Technical SEO | Join 1,971 marketers: LiamFallen.com

This whole video is AI. These people do not exist. The event is fake.

Too many 𝗦𝗮𝗮𝗦 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 hit a wall, not because the product’s bad, but because 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 + 𝗚𝗧𝗠 just don’t match the stage they’re actually in.

This flowchart is something we cooked up at Biased Media Group to make that super clear 👇

Whether you’re just getting started or ready to lead your category, there’s a path, and it looks different at each stage.

🔥 𝗜𝗴𝗻𝗶𝘁𝗲 — still figuring out PMF? Time to build early buzz and test what sticks.
⚡️ 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 — found traction? Cool. Now double down and get loud in the right way.
👑 𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲 — ready to lead? Then let’s build a brand that owns the space.

Honestly, most teams don’t need “𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.”

They need clarity.
They need strategy that fits where they are right now.

If you're building in SaaS and you're not sure what’s next… this might be your sign.

Shoot me a “𝗗𝗼𝗺𝗶𝗻𝗮𝘁𝗲” if you’re curious 👀

#SaaS #GTMStrategy #ProductMarketing #B2B #BiasedMediaGroup

𝗦𝗮𝗮𝗦 𝗳𝗼𝘂𝗻𝗱𝗲𝗿, here’s how to know if you need to spark demand, scale traction, or own your category.

Most early-stage teams don’t hit a GTM wall because of the product.
They stall because the brand isn’t built to match the moment.

So we built a simple framework that does what most agencies can’t:
Tells you exactly where you are, and what to do next.

👇 Which one sounds like you?

🔸 𝗜𝗚𝗡𝗜𝗧𝗘 – You're early. Maybe still refining product-market fit. You need to spark demand, tell a compelling origin story, and build brand awareness in a lean way.

🔸 𝗔𝗠𝗣𝗟𝗜𝗙𝗬 – You’ve found traction. Now it’s time to sharpen your message, build thought leadership, and make your brand impossible to ignore.

🔸 𝗗𝗢𝗠𝗜𝗡𝗔𝗧𝗘 – You’ve nailed PMF. You’re funded, scaling, and ready to lead the category. This is about narrative control, category design, and brand moat building.

👉 Don’t guess your stage. Get strategic.

At Biased Media Group, we help SaaS founders go from product-first to category-defining. If you're ready to stop guessing and start scaling, we’ll map the right path and build it with you.

📩 DM us “Dominate” to find your fit.

#SaaSFounders #GoToMarket #GTMStrategy #StartupGrowth #IgniteAmplifyDominate #B2BMarketing #ProductLedGrowth #CategoryCreation #BiasedMediaGroup.

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