Bianca Coleborn's Linkedin Analytics

Here’s what you need to know about me: I love all things school marketing.💫 Schools are my thing now, but before I entered the exciting, fulfilling and occasionally chaotic world of school marketing, I spent almost a decade working my way up in corporate PR and marketing roles. I’m proud to be a marketing generalist and all-rounder. If we're being honest, you have to be when you work in schools. My greatest strength as a school marketer is developing marketing strategies that are innovative and differ from the norm. Boring, status quo school marketing makes me sad. I think the industry has played it safe for too long and I have a lot of thoughts about why that is…but you’ll have to get to know me a bit better before we go down that rabbit hole together. 😉 Let me show my work: I was the person behind Concordia's "Queensland's Best Kept Secret" video project in 2020 – sure, it won an international award, but what really matters is that almost five years later, that video is still kicking goals and winning enrolments. Right now, I’m the Director of Marketing at Faith Lutheran College, Plainland in the Lockyer Valley. Faith is doing some pretty cutting-edge things in the world of contemporary learning, and I am so proud to be the one sharing Faith’s story with the world. I’m also the founder of School Marketing Manifesto – a marketing agency that is devoted to helping school marketers and school leaders develop a solid marketing strategy and an actionable marketing plan to deliver on it. You may have heard of the Strategic School Marketing Retreats, where school marketers join me for two days so I can walk them through building a marketing plan for their school? These events are growing in popularity each year. They work because they not only provide the time, space and guidance to map out a plan – it’s the relationships that are established between school marketers and industry professionals that creates the true magic of the Retreats. So, that’s a bit about me. If you’d like to learn more, check out my website: www.schoolmarketingmanifesto.com and let’s connect!