Bianca Dragan's Linkedin Analytics

👋 Hi, I'm Bianca, leading the charge in Brand Marketing at Paddle, where we empower software companies to amplify their revenue and extend their reach on a global scale. With a decade's worth of expertise in brand marketing, creative direction, event orchestration, and communication strategies under my belt, I also bring to the table a MA in Events Management from the University of Westminster. Here at Paddle, I lead a crew of exceptionally skilled marketers. Together, we craft and launch groundbreaking brand campaigns and initiatives that not only boost awareness but also foster engagement and loyalty among our customer base and potential clients. My role extends to curating and maintaining Paddle's brand identity, ensuring our voice and standards are consistent across every channel and point of contact. I'm fervently dedicated to building strong and authentic brands that resonate with diverse audiences and deliver value and growth.