Solace

Marketing Operations Lead

Fiix Software

Marketing Automation Manager

Constellation HomeBuilder Systems

Digital Marketing Specialist

Macromator Inc.

Marketo certified and member of the Marketing Operations team, responsible for setup, quality assurance (QA), execution, and maintenance of online demand generation programs using Marketo.
 
- Executed an integration project between SFDC and Zinfi (Partner Marketing Tool)
- Assisted in an entire migration project cycle (planning, migration, and post-migration) from HubSpot to Marketo
- Cleansed, reconciled and uploaded content syndication lead lists; perform ongoing data hygiene
- Troubleshoot system issues within a client’s marketing automation system
- Looked for opportunities to optimize programs and performance management
- Generated and implemented test strategies for email, online, and social media programs

Marketing Specialist

SalesChoice Inc.

-Support demand generation that needs to be built for pipeline velocity (email marketing campaigns,webinars, etc.)
-Regularly file all sales activities in Salesforce for sales activities, and also in the SalesChoice wiki as and when required
-Assisted in creating email marketing campaign using marketing automation tool – Act-On.
-Learnt Salesforce and assist in CRM lead to maintain database and conducts customer/lead research
leading to demand generation.

Marketing Analyst

Blue Republic Media

-Processed sales and marketing leads to assure that they directed to appropriate staff member
-Attained 100% customer satisfaction in 6 weeks and increased customer sales by 60%
-Delivered sales pitches to potential clients to meet and exceed set targets
-Researched and developed leads via cold-calling and flyer campaigns
-Assisted in handing operational procedures and maintaining the cash register for day to day transactions

Sales Assistant

Mullen Lowe Lintas

-Part of the team that designed an ad selected to feature on the company website which helped drive awareness to the
company’s services
- Received ongoing training to transition to an Account Manager role
- Assisted in the planning and development of brand campaigns for clients
-Analyzed data from market research to understand trends and potential opportunities
-Monitored number of hits generated from different campaigns

Strategic Planning and  Marketing Intern

I'm Bianca Monteiro, a Marketing Operations Lead with 8 years of experience managing and scaling global marketing automation systems. I'm passionate about bridging the gap between technical and business teams, driving digital transformation, and delivering impactful customer experiences.

Certified in Marketo, I specialize in marketing technology strategy, campaign operations, and MarTech program management. I thrive in cross-functional, global environments and excel at simplifying complex technical concepts into clear, actionable insights for business leaders.

I bring a hands-on, collaborative approach to program management — overseeing technical workstreams, improving operational processes, and partnering with IT, Marketing, and vendors to deliver scalable solutions. With strong communication skills and a detail-oriented mindset, I'm energized by opportunities to lead digital innovation and support global growth initiatives.

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