Bijal Parmar

Mastercard

Director of Global Consumer Marketing - Live Nation Partnership lead

Virgin Media O2

- Driving world class marketing plans to increase customer loyalty across all Virgin Media O2’s TV, Broadband, Mobile and FMC products and customers.
• Deliver operational excellence in a complex, multi-channel, multi-product and diverse customer base environment through increasing customer engagement and reducing churn
• Create, lead, execute and analyse the customer marketing strategy to achieve NPS, retention and APRU growth targets.
• Establish an aligned operating model across VMO2 to support the growth and integration of new JV.
- Lead a high-performance team including internal and external agency/partners to drive innovation and be best in class.
- Plan comms strategy for Priority customer engagement platform and Priority tickets to increase registrations and usage. Influencing Partner/talent negotiations to improve customer benefits and experience.
• Increasing customer advocacy and brand love through creating unique customer activations to bring to life ATL campaigns and sponsorship/partnerships. 
• VMO2 lead for managing relationships with all Virgin Group companies, involving initiating collaborations to support individual company brand goals.

Head of Customer Marketing

Virgin Media

- Led team responsible for improving customer growth and loyalty for all TV, Broadband and Mobile customers via creating in-life programmes and TTL integrated campaigns aligned with brand marketing, commercial and GTM plans.
• Consistently increased revenue, customer NPS and advocacy through utilising customer and commercial insight, and pushing creative boundaries to design market leading campaigns delivering generosity and reinforcing value to customers.

Senior Marketing Manager. - Customer Engage & Growth

• Led customer comms strategy for launch of UK’s first 4G brand. 
• Responsible for customer growth and retention plans for EE, Orange and T-Mobile brands.
• Created impactful campaigns exceeding brand and commercial objectives, promoting a range of products/services and partnerships via TTL integrated comms plan using owned and paid channels.
• Influenced and negotiated strategies to improve retention and reduce attrition. Promoted aligned and innovative solutions to increase customer NPS, sales revenue and ROI across all three brands throughout the customer lifecycle.

Senior Marketing Manager

Everything Everywhere Orange & T Mobile

- Managed integration of dual branded campaigns to Orange and T-Mobile customers pre and post JV.
• Developed synergies across campaign strategies and plans ensuring alignment with brand vision and objectives.

Marketing Manager

Orange

- Responsible for increasing NPS and revenue via strategic planning and implementing campaigns across customer lifecycle. Managing customer events including Orange Rockcorps involving a variety of charities and artists.

RBS Global Banking & Markets

- Led integrated marketing plans for B2B NatWest and RBS, driving cost efficiencies via dual-branded strategies.
• Managed customer experience for Sponsorship events including NatWest Challenge.

Premium Marketing Manager, 
April 2002 – Nov 2003
- Managed and implemented direct marketing acquisition and retention plans for NatWest Premium customer base including Coutts members.

Campaign Manager, Customer Strategy​​​​​   
July 2001– Nov 2003
• Managed integration of NatWest and RBS via devising strategies and propositions to minimise customer impact.
• Represented Customer Strategy at Board meetings, ensuring approach is world class in both design and delivery.


A success orientated marketing professional with extensive experience in brand and consumer communications within B2C and B2B for some of UK’s most iconic brands. 

Commercially astute with proven track record in strategic planning and initiating innovative high impact marketing campaigns in fast-paced environments. 

Experienced in creating brand love via building customer loyalty, successful partnerships & unique activations. 

A passionate people person and confident leader, extremely driven with experience in motivating teams of marketing specialists and external agencies to exceed objectives.

Taplio

Bijal Parmar's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Bijal Parmar's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Bijal Parmar's Linkedin Analytics