Bilal Muzaffar's Linkedin Analytics

A data driven direct response digital customer acquisition marketer, specializing in creating and implementing innovative media strategies (social, search, display, shopping, mobile & video), coupled with strong business understanding, that are designed to increase customer acquisitions and improve key business metrics (CPA, LTV, Leads) through rigorous digital media portfolio optimization analysis, in tandem with identifying new media opportunities to scale and leverage testing strategies across media, creative & landing pages. Well-versed in executing media campaigns to maximize audience reach and generate significant revenue streams. Having innovative mindset, I possess strong aptitude to implement digital marketing plans, integrate data insights, and drive data-driven decisions. My technical proficiencies include: Efficiently utilizing digital marketing tools, including Google Ads, Facebook Ads, and auto bid management solutions. Proficient in devising and executing A/B and multivariate testing strategies to expedite conversion rate. With an extensive 7 years of experience managing online marketing for top B2C and B2B North American and European brands like, Virgin Mobile USA, Comcast Xfinity, Time Warner Cables, Zenreach, Gobble, Fragrant Jewels, Charter Communications, AT&T, Cox Communications, FirstEnergy Home, JKMoving, Mercari, and Threadbeast, etc., I have a proven record of maximizing performance while collaborating with cross-functional teams (creative/UI/UX, engineering/IT, sales, internal stakeholders). Love to work with my peers and always strive to establish a collaborative work environment where they can professionally grow. My excellent communication (written and verbal) skills enable me to interact with senior leadership at all levels.