Unilever

Area Manager Modern Trade

•	Responsible for delivering the sales & operation, & innovations planning.
•	Monitoring Primary, Secondary, and Tertiary Sales at National level across all Channels – GT and MT.
•	Aligning with cross-functional teams – Supply Chain, Production, Demand Planning, Customer Service Department, and Field Sales – for trade plan execution and target achievement.
•	Understanding of demand planning.
•	Primary & Secondary target locking and monitoring it with field team.
•	Deep dive analysis region/town/distributor level for opportunity & crisis management
•	Brainstorms and evaluates gap closure opportunities

Aspire Project - ACOM Hair Care MDMs

Territories - Malir Town & Model Colony (Apr 22 - Present)
Territories - Garden, Kharadar & Lyari GT & LMT (Sep 20 -  Mar 22)

.•	Planning and implementation of Joint Business Plan with Business Manager and Distributor
•	Monitoring & Driving distribution network with effectiveness & implementing good warehouse practices.
•	Worked on major projects like ERTM, Project Clean Up , IQ, ERTM & CNIC Collection drive.
•	Preparing, Negotiating & Implementing Joint Business Plan.
•	Ensuring on Shelf Availability, Shelf Share, and Visibility and merchandizing standards as per Unilever Standard.
•	Preparing customer wise SOP and Plans to ensure substantial growth for both Unilever and customer.
•	Managing distributions sales staff includes DSRs, Delivery Men etc to ensure compliance of all sales KPIs.
•	Distribution and stock management to achieve sales targets.
•	Obtaining competition activities & market feedback and sharing them with UPL stakeholders.
•	Manage and execute effective distribution operation.
•	Managing secondary distribution fleet planning.
•	Customer Complaint Solution & Follow up Management.

Territory Manager - GT & LMT

•	I provide operational support to Whitespace Field Sales team in all regions of Pakistan to achieve Sales KPIs & Keep them updated about the sales numbers, Growth, Productivity, LPPC, Value Per Call etc.
• In whitespaces I am the part of multiple projects that are running all over the Pakistan like N30 Urban, Perfect Villages, Guddi Baji, Food Cart Rehbar and Rural Van.
•	As we do multiple activities in these projects, so I do sales monitoring of these projects by brands on weekly basis through Qlik Veiw & SAP BO. 
•	Create trackers and dashboard reports to analyses the status and performance of the projects through Excel and Power BI.
•	Update Geography POP’s wise sales report of all project.
•	Channels & Brands wise sales of all regions.

Junior Manager - CD (Whitespaces)

Pakistan Beverage Limited (PBL)

•	Provide operational support to bottler’s sales team that enable them to sell and deliver their products at the lowest possible cost.
•	Create efficient selling and delivery route solutions
•	Work along with bottler’s sales project team on Pre-Work
-	Requirements – validating customer master file, work with sales team to conduct outlets segmentation, validating frequency of visit and geocoding outlets
•	Input outlet and distribution data into digital routing software (RoadNet)
-	Prepare routing scenarios to assess headcount needs/saving
-	Create new routes as per business objectives
•	Ensure routing solution is implemented flawlessly
•	Ensure sustainability of Routing solution through periodic review of route metrics including Volume growth, financial metrics, route KPI’s, customer satisfaction

Capability & Routing Analyst (GTM Presell)

My duties include: 
•	Makes all the document of Removal of Finish Goods both Local and Export to different storage location and depot. 
•	Create different Reports of dispatches of Goods in excel and SAP Both. 
•	Create all the Stock Reports for maintain and control FIFO Inventory in excel and SAP Both. 
•	Perform reconciliation of physical inventory with SAP data on daily basis
•	Create different reports of Stock (finish Goods) receiving from Production Department in excel and SAP Both.

Data Analyst

Currently working as Area Manager Modern Trade at Unilever Pakistan. I have over 6 years of Sales and Marketing experience, spreading from Channel Management to Distribution handling. Spent time handling Distributive General trade at Top FMCGs. Skilled in Sales, Channel Management, Route Management, Marketing Analytics, Outlet visibility, and BTL Activites. Overall my experience in the FMCG industry have been tremendous which is full of learning and experiences.

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