Userpilot

Trigger the right experience to the right persona at the right stage of the user journey. Code-free. Used by 750+ Product, Growth & CS teams 🔥

Working on in-house growth experiments, automation, and optimization of cross-departmental processes.

Marketing Ops

Started with just 2 other teammates to set up the outbound motion from scratch. Tried different strategies such as social selling, ABM, and cold calling/emails/DMs. Spent 6 months learning from what worked and what didn’t, and used that knowledge to do more of what worked and grow the team to 4 people.

● Met and went beyond my targets for the last 3 months. Opened 36+ deals and brought in more than $25,000 in wins.

Tools used: Hubspot, LinkedIn Sales Navigator, Zoominfo, Apollo, Outreach, Builtwith, and MeetAlfred.

Product Growth Specialist 

Pitch Club

Started the 2nd Chapter of Pitch Club, an online community to improve pitching skills, from scratch as a side project at Yodo1 alongside Martin Barnes, a pitching coach.

● Developed workflows and handled all the backend operations such as LinkedIn posts, signup/feedback forms, pitch recordings, guest invites, and video editing. 🏕
● Grew from 0 to 329 community members in 5 months.
● Increased the audience retention rate by 12% MoM through changes in the time format.

Event Coordinator

Yodo1 Games

Yodo1 has three main business lines, Managed Ad Services (MAS), Brands in Games (BiG), and Game Publishing. MAS is a single and unbiased software development kit (SDK) that contains 13+ premium ad networks competing to earn developers the highest possible ad revenue. 

I joined a 3-person growth team to drive customer acquisition of MAS in the Indie gaming target segment. Encompassed email outreach/marketing, paid social, webinars, copywriting, landing pages & partnerships.

● Set up, managed & tracked the main source of lead acquisition i.e., cold email outreach. Tripled the Call Scheduled to Email rate from 0.5% to 1.4% generating an ROI of +470%.
● Managed 6 data enrichment freelancers that enabled us to run 3x more experiments/week.
● Increased MAS organic conversions by 65% MoM through webinars, landing pages, auto-email sequences, and by chatbot integration, resulting in 180% KPI attainment.

Growth Marketing Specialist

New Water Paradigm

We aim to bring clean water to the indigenous people of the Bolivian Amazon region. 

Being Fishbowl Challenge Finalists, we are currently launching our pilot program through our Twin Anchors Solution, combining #youthempowerment and #education with Biosand water filtration in 17 de Mayo, a village near Cobija 💧

Working on the business model, revenue streams, marketing, and growth!

Co-Founder

Orenda Project

An award-winning ed-tech company on the mission to fuel learning all across Pakistan.

Led the strategy, execution, and experiment of all marketing activities to create a loop between app users and school admissions. Worked between the main Taleemabad App and 4 Taleemabad School Franchises.

● Increased leads for school admissions by 60% through geotargeting the app users using SMS, push notifications, and in-app notifications.
● Created a viral video advertisement that pushed the app's organic downloads to over 55%.
● Heavily involved in the day-to-day operations at 4 Taleemabad School Franchises. Ensuring
the LMS accessibility, investing in partner growth opportunities, and training the teachers.

Growth and Operations Lead

● Increased the App revenue by Rs 120000+ in 2 months. Responsible for closing sales,
communicating with customers, and helping them figure out different product-related issues.
● Became the top salesperson, w.r.t revenue generated, in the B2C team during my second month. 
● Collaborated with the wider team to help build sales funnels, discount offers, and manage revenue streams.

Sales Executive

Everva

Everva: a brand that was created to uplift anyone and everyone passionate about sports. Its business model was created to provide high-quality sports equipment to athletes at a price they can afford. Our second project, “GO GREEN”, was to tackle the environmental problems the world has been facing: plastic. We formulated a ten-year plan to increase the percentage of sportswear produced using plastic bottles. And as plastic does not decay, plenty of reserves present themselves, ones we can easily tap into, and bringing production costs to one-tenth while conserving the environment, all at the same time

International Business School of BFSU

Worked in the marketing department alongside the admissions team to promote IBS BFSU throughout the world, especially Pakistan, and to establish connections with educational organizations and relevant personnel.

● Established connections with 5 major educational entities and raised the number of applicants from 8 to 92 in a year.

Marketing Intern & School Ambassador

Product | What if you could trigger highly behavioral-driven in-app flows, at scale, without any coding?

My most recent obsession is with Product Led Growth (PLG). Especially in the world of SaaS :))

I started working in 2020 when covid hit. I had to leave China and study online which definitely sucked for a while. 

Fast forward 2 years, I haven't been able to go back to China yet but I did get to travel and work for 3 different companies based out of 3 different countries. I'm currently working in Userpilot helping product teams increase their user engagement, user retention, and much more.  

I love to hop on calls with my connections and make friends, so hit me up and who knows where our convo might take us 🙌

P.S. I'm an adventure sports enthusiast who also happens to be a game-lord with some football knowledge and a taste for traveling 🏕

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