Impact Partner

Impact Partner is a non-profit organization engaged to improve life standards through supporting impactful startups and SMEs. Previously known as Yunus Social Business Tunisia, Impact Partner is a network member of Yunus Social Business Global Initiatives (YSB), cofounded by Pr. Muhammad Yunus, Nobel Peace Prize laureate. Since 2014, Impact Partner has developed accelerator programs and offered testing funds as well as investment opportunities through the first Impact Investment fund in Tunisia.
Taking part of IP Marketing director means
• Crafting strategies, managing budgets, and setting goals for marketing teams
across 5 different programs. 
• Ensuring consistent brand messaging, analyze consumer behavior, 
and identify market expansion opportunities.

Communications Manager

Timsoft Group

Timsoft Group is a one-stop shop for companies’ digital transformation. 
The group has an extensive experience in B2B software solutions as a developer and integrator of ERPs. Timsoft counts +320 professionals and +1400 projects delivered. Our 600 clients are mainly in retail and fashion and are present in +30 countries with a vast majority in Europe and the Middle East. 

My role is to oversee the organization's marketing campaigns, pushing forward the development and execution of communication concepts and marketing strategies.
• Managing and developing marketing campaigns - [Middle East Market]
• Researching and analyzing data to identify/define audiences and drive lead generation - [B2B]

Growth Marketer

AHK Tunisie / Chambre Tuniso-Allemande de l'Industrie et du Commerce

CORP (Le Centre d'Orientation et de Reconversion Professionnelle) is a project executed by the German/Tunisian chamber of industry and commerce. Launched in 2015 and later on grew into a department, it's an entity that works toward providing decent work for everyone #SDG8.
With a vision and solid mid-term goals, CORP expanded to the southern region of Tunisia, Sfax.
I was hired for and still work as the Director of Marketing of the southern expansion.

Executed comprehensive marketing plans from start to finish that resulted in generating and finding 2500+ qualified leads. Creating 60+ job openings/recruitments in 3 regions | 176 completed professional orientation sessions | 120 Certified soft skills trainees, through..
• Planning, implementing, and overseeing all marketing and advertising campaigns.
• Organizing CORP's conferences, trade shows, and major events.
• Building a network of reliable external agencies and professionals.
• Ensuring sales and lead generation efforts.
• Conducting market research | Produce reports to communicate to executives.

Communications Manager - CORP

AIESEC

• Lead and manage the national marketing team #100StrongComission (B2C, B2B, and PR).
• Create, execute and downscale the national marketing campaigns.
• Manage the national social media channels.
• Direct the national marketing strategy of Youth 4 Global Goals.
• Lead a virtual content team of 25 people from all over the country.
• Deliver sessions in global and regional conferences from 250 to 1000 delegates.
• Plan and monitor the national marketing budget.

National Director of Digital marketing - AIESEC in Tunisia

• Manage the global social media crew.
• Maintain and manage all AIESEC Global social media channels.
• Work to improve the brand's presence. 
• Regularly track and get insights from all platforms.
• Stay up-to-date with digital media technologies and latest trends.

Project manager for Social media - AIESEC International

• International Anatolia international Train the Trainers is a congress based on theory-practice-feedback method. Delegates will get more acquainted with the training and facilitating, as well as have an amazing opportunity to interact in an international environment. (23 nationalities+)
• As advanced track trainer i was responsible over the delivery of a 4 days agenda to my home group composed of 15 people (30 spaces hosted) along with plenary trainings for (200 delegates).

Advanced track trainer - Anatolia International train the trainers congress

Creative Copywriter - AIESEC International 

• I was responsible on coaching 10 universities in the west coast about the national recrutment strategy and downscaling the global talent management directions.

HR Network manager - AIESEC in The United States

Vice president of talent management - AIESEC Thyna in Tunisia

District Agency

• Using graphic techniques to create drafts for Yeszina project.
• Producing logos, banners, and interfaces for Yezina application.
• Pitching creative concepts for the campaign collaboration between AIESEC/ATFD/District.
• Collaborating with the team to launch Yezina project.

Marketing Intern

Totem (L'artistou crafts)

• Assist the marketing team with product design and illustration.
• Co-create the product packaging.
• Product photography support and assistance.

I’m basically a creative strategist… it’s sort of like a combination of design, innovation and creative mixed with business strategy and future planning.

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