Childhelp®

The nation's leading nonprofit organization dedicated to helping victims of child abuse and neglect. Childhelp exists to meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children. Efforts are focused on advocacy, prevention, treatment, and community outreach.

Head of National Brand

Back:us Agency

Back:us is a fractional CBO/CMO consultancy helping brands explore creative possibilities and brand growth with minimal risk. Through operational marketing and brand frameworks, strategy coaching, and creative innovation – I help propel B2B, B2C, and D2C brands across the Southwest.

Fractional Chief Brand Officer

Grand Canyon University

Mentoring, inspiring, and teaching tomorrow's design and marketing leaders through advanced fundamentals of design and digital marketing. The course builds on design fundamentals, and digital marketing strategies, by increasing students’ understanding of branding, content development and production methods within the advertising design process.

Adjunct Professor

Atlis Motor Vehicles

Head of Brand

DOSE OF COLORS, INC.

Dose of Colors represents diversity, design, and innovation. We link artistry and creativity to versatility; evoke originality, openness to the world, and inclusion for all.

Chief Brand Officer

M Culinary Concepts

We're an Arizona based, award-winning, hospitality brand that strives to deliver exquisite culinary experiences that surpass expectations. Conceptualized over 20 years ago by celebrity Chef Michael DeMaria and business innovator Brandon Maxwell, M Culinary Concepts is a mash-up of passionate, fun making professionals seeking to disrupt the status-quo and smash the culinary mold.

Senior Brand + Marketing Manager

BACK:US AGENCY

> Brand Research + Strategy
> Identity Development
> Recruitment Marketing
> Campaign Development
> Digital Management
> On-going Brand Management

Principal . CBO

azpro Group

Managed a team of 7 to lead the research, development, creative execution, and roll out of the organizations rebrand; bringing alignment to the organizations goal(s)

Restructured the organizations marketing budget, reducing it by 24%, while increasing lead generation by 71%

Conducted bi-annual SWOT Analysis, identifying deficiencies in the organizations marketing process; leading to an overhaul of the marketing process, which reduced project turnarounds by half

Established, measured and reported on brand performance, ROI, and KPIs that drove new sales initiatives and nurtured key accounts

Developed and presented RFP responses for new accounts with a need for environmental graphics, way finding systems and large format printing solutions

Recipient of three Silver Signs of the Times Awards for my creative leadership role with Swift Transportation (Best Transit Campaign), Rousseau Farms (Best Mobile Campaign) , and azpro group (Best Self Promotional Fleet)

eleph'ant DnA

Redesigned RFP response process and pitch deck, yielding a 20% increase in new business

Presented research learnings, strategy recommendations, and creative concepts to new and existing clients

Conducted market research, facilitated focus groups, and ethnographic research methods; gathered feedback, analyzed consumer behaviors and cross referenced learnings with the sales team to define client positioning

Crafted and managed brand guidelines, defining the company’s voice both on and offline, identifying audience segments

Nurtured existing clients through use of SalesForce, and developed cohesive creative briefs for the design team

Acted as key liaison between client and creative team, developing cohesive creative briefs for the creative team to follow, and drove timeline expectations internally

Successfully rebranded Niagara Bottle Water, the nations largest privately held bottling company, resulting in an increase of marketshare and new business won, including the exclusive bottling for Costco

Senior Brand Strategist / Art Director

Success Communications Group

Gathered feedback from sales team and analyzed consumer behaviors to define our client’s brand positioning

Crafted differentiation recruitment strategies for various healthcare clients across North America

Created guidelines that defined client’s brand voice and tone both online and offline (including terminology and campaign slogans)

Developed cohesive creative briefs for our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)

Conducted competitive research to identify client’s strengths, weaknesses, opportunities, and threats (SWOT Analysis) and defined KPI’s for campaigns

Nurtured third party media partnerships to ensure proper media placement, rates, and drove negotiations for budgeting

Recognized with the Gold Award by the Creative Excellence Awards Committee for developing “Best Multimedia Recruitment Campaign” for Phoenix Children’s Hospital; the campaign led to the highest applicant response rate using mixed media

Brand Strategist

Father of 2 amazingly resilient young Latinas. Husband to a courageous, kind & creative woman. A bold and courageous leader that challenges the status quo and approaches branding through the lens of market disruption.

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