Bill Buschmann's Linkedin Analytics

Accomplished sales director with 2+ decades of experience driving revenue in the media industry. A progressive career with a demonstrated increase in responsibilities, measurable results and staff development. Creates an environment focused on new business development and a multi-media sales approach, including O&O digital, email marketing, SEM, targeted display, traditional print and direct response. Understands the importance of customer focus and campaign ROI. Developed sales plans to transform media website and niche product into new flagships to alleviate revenue pressures on the core product. Effective in a fast-paced, deadline-driven environment. Specialties: Top-level sales presentations and contract negotiations. Strategic Planning. Departmental Leadership and Interdepartmental Collaboration New business development. Digital sales, execution and analytics. Relationship-building. Budgeting, forecasting & contingencies Proficient in Microsoft Office Suite, Salesforce.com and Nielsen Scarborough.