🏀 Bill Flitter's Linkedin Analytics

As a proven, high-impact, high-growth, full-stack Vice President of Marketing, I've consistently exceeded revenue targets and driven growth in diverse environments, from startups to public companies. My strategic approach blends innovative, data-driven marketing strategies to scale revenue and enhance brand positioning. Successfully built and led marketing teams, owned multiple P&Ls in DTC and Product-Led Growth (PLG) models, as well as Pipeline ARR in Sales-Led Growth (SLG) models. CONSISTENT, REPEATABLE GROWTH ACHIEVEMENTS & COMPANY EXITS • Built and grew businesses from $0 - $15M+ • Two company exits: Sold Emal Shopping Network to NewsCorp, and dlvr.it STRATEGIC MARKETING EXPERTISE • Extensive knowledge of the full marketing stack, covering areas such as growth, brand, GTM strategies, and product marketing. • Specialized in growth, and performance marketing, focusing on customer acquisition, demand generation, and digital marketing, boosted by MarTech and AI for efficiency ENERGETIC EXECUTIVE LEADER, TEAM BUILDER, & PLAYER-COACH • Key member of multiple executive teams, including board interaction and cross-functional leadership. • Recruited and grown marketing teams from 0 to 20+ members in dynamic, competitive environments. DIVERSE INDUSTRY EXPERIENCE AND GLOBAL AND DOMESTIC MARKETING SAVVY • Business models: B2B SaaS, SMB, Enterprise, B2C SaaS, Subscription, Marketplaces, Product Led Growth (PLG), Sales Led Growth (SLG), DTC, B2C, and E-commerce. • Industries: Marketing and Sales Tools, Logistics, Digital Content, Automotive, Sports and Education. MARKETING SKILLS Demand Generation, Customer Acquisition, Digital Marketing, SEM, SEO, Attribution, Paid Social, Social Media, Programmatic Advertising, Conversion Rate Optimization. Brand Positioning & Messaging, Storytelling & Content, Product Marketing, Market Research, Email Marketing, Marketing Automation, Conversion Rate Optimization, SaaS Marketing, Account-Based Marketing (ABM), Subscription Marketing, Product-Led Growth (PLG), Performance Marketing, Affiliate & Partner Marketing, Retention, Loyalty, & Customer Lifecycle, Marketing, Customer Segmentation, Sales Enablement, Marketing Analytics & Business Intelligence, SMB Sales, Budget/P&L Management, Strategic Planning & Forecasting, & MarTech Stack.