Terraboost Media

Senior Director of Client Success

Director of Partnerships and Marketing

Emarsys

Emarsys is the largest independent marketing platform company in the world. 

Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. This enables companies to scale marketing decisions and actions beyond human capabilities. 

Learn more at emarsys.com.

Senior Client Success Manager

- Renewed, retained, and grew client book of 1,200+ SMBs
- Identified and sourced strategic outside digital marketing product and service partnerships to serve as future revenue generating opportunities driving evolution to a comprehensive media company
- Implemented, streamlined, and uncovered efficiencies in technologies and programs for department and company 
- Acted as comprehensive marketing and design consultant building rapport and positioning account growth opportunities
- Created more efficient new partner on-boarding path and best practices
- Created client communication collateral and communication cadence enhancing customer journey 
- Created Client Success best practices and established role duties and requirements 
- Overhauled existing processes, collateral, and communication for inside, outside, and regional sales organizations

Valve + Meter

- Drove retention, growth, and renewals for enterprise accounts ranging from $1MM to $30MM in revenue
- Onboarded, implemented, and executed marketing strategy for $3MM+ book of business 
- Achieved a combined $5:$1 Return on Marketing Spend for our B2C clients
- Delivered campaign performance data against Marketing Cost Per Acquisition goal enabling data-driven decisions
- Sourced and managed outside media partner relationships and marketing opportunities
- Represented client as internal stakeholder collaborating with every department in organization to execute deliverables 
- Uncovered client operational efficiency opportunities leading to increased marketing ROI 
- Provided analytical insights, recommendations, and coaching ensuring clients are getting most out of spend
- Built, tested, and iterated various marketing tactics and channels, both traditional and digital
- Coached and educated partners on new marketing channels and corresponding mar-tech 
- Conducted monthly and quarterly business reviews detailing campaign performance and optimization opportunities
- Responsible for creating initial functions and operating procedures of MPM role for agency

Senior Marketing Performance Manager

Angie's List

-Consulted and onboarded eCommerce prospects in all areas of the home services industry
-Maintained key business relationships of existing and newly onboarded clients
-Consulted on eCommerce, advertising, and marketing best practices to ensure maximum ROI for clients
-Maximized revenue for organization by negotiating revenue shares of prepaid services purchasable through multiple channels
-Supported executive team and sales force in navigating new company-wide platform hurdles and roadblocks identifying gaps and efficiencies
-Continually exceeded set departmental KPI metric and strategic initiatives goals

Senior Consultant | eCommerce

-Liaison between sales force and Product department within 'AL 4.0' vertical driving company toward an entirely new platform
-Assisted in development of entirely revamped web experience for internal and external parties
-Originated new, and maintaining current, business partnerships through eCommerce advertising
-Negotiated revenue shares of prepaid services purchasable through multiple avenues by consumers
-Collaborated with multiple sales departments and Product Managers and Directors daily
-Worked with administrators and engineering to assist in deployment of the new Shop platform
-Proactively identified and communicated issues within new customer success platform to be used by rest of sales force
-Successfully communicated progress, road blocks, and potential scenarios to upper management
-Proven leader, key decision maker, and motivator on team comprised of peers from multiple departments across company
-Multiple ‘Stephan’s Club’ quarterly award winner (top 20%)

Project Manager

-Contacted eligible eCommerce prospects originating service and product offerings for consumers to purchase online
-Generated in-band transactions for Angie’s List by creating eCommerce marketing plans for businesses
-Drove behaviors of businesses to adapt to a commerce business model to provide more desirable consumer outcomes 
-Successfully negotiated highest possible revenue shares per eCommerce offer for the company
-Consistently exceeded expected monthly revenue goals and required metrics
-Selected for multiple pilot projects collaborating with management and multiple departments
-Proven leader within the department working with management to implement new sales and motivational tactics, marketing tools, rep training, and driving healthy competition 
-Multiple ‘Stephan’s Club’ quarterly award winner (top 20%)

Consultant | eCommerce

-New member acquisition through inside sales
-Proven ability to adapt to multitude of sales situations utilizing a variety of sales techniques
-Proven leader in department responsible for training and mentoring new team members utilizing different approaches based on learning style and personality
-Constantly motivated team members through positivity, encouragement,  and coaching
-Aided leadership team in development of new sales techniques and professional development training material
-Selected for multiple pilot projects working in collaboration with multiple departments
-Multiple ‘Stephan’s Club’ quarterly award winner (top 20%)

Senior Consultant | Consumer Sales

A Classic Party Rental

Manager | Operations + Sales

Positive and motivating client success and marketing leader delivering results while exercising my passion of inspiring teams and individuals to exceed expectations of themselves both personally and professionally. 

A breadth of experience in marketing, client success, sales, strategy, project management, B2B, B2C, relationship management, strategic partnerships, organizational development, startup development, product development and implementation, program management, advertising, reputation management, SEO, traditional and digital media, email marketing, content, eCommerce, cross-departmental liaison roles, beta project development, product development, leadership development, team building, coaching, mentorship, networking, engagement, skill development, personal and professional development, and more.

Taplio

Bill Sering's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Bill Sering's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Bill Sering's Linkedin Analytics