Remote from Cincinnati, OH

Withdrew from the advertising agency life in 2022 to pursue intriguing and baffling corporate and product line branding, positioning, messaging and creative development assignments regarding confounding branding conundrums.

Independent Creative Strategist and Creative Lead

TriComB2B

* Research, develop and execute deeping integrated creative branding and positioning or repositioning strategies for companie and major product launches, as well as new business
*Create primary creative concepts and messaging to guide internal teams developing print and digital content
* Primary clients included Honeywell, Cummins, Flowserve, Emerson, Regal Beloit and BioLife Solutions

Creative Strategist | Creative Lead

HSR Business-to-Business

* Led development of primary creative content and served as creative team leader for the full array of accounts at a perennial B2B Agency of the Year
* Primary clients and new business wins included USG, Pitney Bowes, John Deere, First Data and Hobart
* Multiple national advertising awards, including the Effie Award, three B2B Advertising Campaign of the Year awards, a Webby, and "Best of B2B Magazine."

Creative Lead | Senior Writer

CKS Group

* Creative director and head writer for the nation’s largest high-technology advertising agency, with a focus on the still-new digital advertising space and web services
* Clients included Mitsubishi Motors, AskJeeves and a welter of dotcoms, all ending abruptly with the technology crash of 2001
* Banner campaign for Mitsubishi Motors shortlisted for the first-ever Cannes CyberLion and winner of a One Show Silver Pencil.

Creative Director

Wieden+Kennedy

* Senior copywriter for the Microsoft account, initially as lead write for the tech-heavy Server Software BackOffice Group, then brought into multiple Microsoft divisions, including Internet Explorer, MSN, Office, and the launches of Windows '98 and Windows 2000
* Created agency’s first all-digital advertising campaign for Windows ‘98, incorporating more than 50 animated banners linke to a dozen landing pages, then the largest digital campaign in history
* Campaign honored with the first One Show Gold Pencil awarded for digital advertising

Senior Copywriter

Bill Weinstein

Apprenticeship and gap years.  Progressed from Junior Copywriter to Associate Creative Director at two Seattle and London-based B2B agencies.  Worked as a contract and freelance writer, on-site and remotely, for B2B and consumer agencies and technology firms nationwide, primarily due to economic downturns and subsequent layoffs.

Contract and Freelance Writer and Strategist

Yes, I'm retired. Fully retired.  I just keep this page intact to remind myself what I did for a living for 42 years.

I served as both creative strategist and conceptual copywriter,  primarily at B2B ad agencies with high-profile accounts, such as Microsoft, Hewlett-Packard, Honeywell, Cummins, Caterpillar, John Deere, Baker Hughes and many others, garnering a number of the advertising industry’s most prestigious awards along the way. Working independently, I developed top level creative strategies, positioning and messaging for both corporate and product line branding, then stepped in as lead creative, developing ad concepts and copy to guide teams working on both traditional integrated marketing and multi-pronged digital campaigns. 

For samples of archived work, visit https://www.dropbox.com/home/LinkedIn%20Portfolio  if it's still there.

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Bill Weinstein

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