Pennovate

• Drove engagement with target audiences through multi-channel marketing automation campaigns and strategies, contributing to a positive customer experience.
• Designed and optimized lead-nurturing workflows, resulting in a 15% improvement in lead conversion rates and a 10% increase in customer retention.
• Ensured data integrity across marketing automation and CRM platforms, maintaining alignment across systems.
• Managed and segmented customer databases to deliver targeted, personalized messaging (driving market engagement).
• Oversaw multiple projects simultaneously, ensuring they met deadlines and aligned with marketing goals.

Marketing Automation Specialist

• Collaborated with the marketing team (cross-functional collaboration) to understand project requirements and support the implementation of strategies that enhanced client outcomes.
• Integrated tools and automated processes to streamline campaign management (workflow optimization), ensuring organized lead data and efficient execution.
• Provided insights through basic reporting and data tracking (supporting data-driven decision-making) for performance analysis of email marketing processes.
• Worked closely with creative professionals (cross-functional collaboration) on design and marketing materials.

Marketing Automation Associate

B&B Organics - Online Organic Store

Senior Video Editor

IG Drones India 

Motion Graphic Designer

Trell

Video Editor

A results-driven marketing automation specialist with close to 4 years of experience offering a demonstrated history of enhancing engagement, elevating lead quality, and boosting conversion rates via strategic multi-channel initiatives and refined customer experience pathways. Adept at leading intricate projects and fostering cross-functional teamwork.

Taplio

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