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Biswajeeta Rath's Linkedin Analytics

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Biswajeeta Rath

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I’m a marketing professional with over 8 years of experience in customer experience and social media community management. I’m passionate about creating value-based projects that help businesses become more customer-centric. Currently, working as a Senior Analyst - Customer Feedback, where I drive survey projects for multiple business types and report on what customers are asking for in the surveys. I’m also adept at correlating what customers say vs what they do. I make use of analytics and insights to uncover customer stories through different quantitative and qualitative methods. My specialties include: - Customer experience - (NPS framework by Bain, Customer journey mapping, Service design, Program management, Chatbot or self-service Knowledge implementation) - Survey design and analysis (Qualtrics) - Data visualization - Qualitative and quantitative research (including UX research) Some of my achievements include: - Increasing customer awareness on social media channels by setting up SOPs for a leading educational institution. - Set up strategies for a global community that generated ~19M in cost saving. - Led influencer identification model for Japanese toy manufacturer. - Along with my team, helped auditing Contact Centre CX metrics for a leading electronics company that helped in reducing errors by 4pp. - Provided a Customer journey metrics framework for CX governance for SaaS based company. If you’re interested in connecting or collaborating, feel free to reach out to me on LinkedIn or via email.

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