Björn Hesse's Linkedin Analytics

I’m a sports nut and love engaging users off- and online with innovative & out-of-the-box solutions, now mainly in web3, which is the next evolution of the internet, combining the best features of earlier eras. Over the past 15 years I had worked with some extraordinary sports & tech brands: Porsche Digital, FIA Formula E, Twitter, car2go/Daimler, Sat.1 ran, Frankfurt Galaxy... I've learned a lot and made some great friendships along the way. At the end of my Twitter tenure I decided to proceed as a self-employed PR & Marketing consultant and co-founded the social media agency @attention BERLIN in 2018. In 2020 I co-founded FANZONE Media GmbH, producing sports NFTs on the Polygon blockchain (Proof-of-Stake). We believe in the power and positive impact of fans. Diversity and sustainability are important to us. So we were also pushing female athletes on our platform FANZONE.io and tried to support sustainable projects with our work. We had launched with the DFB National Teams at the start of the EURO2020 and more zones followed since then (basketball, handball, racing). At the 2021 Web Summit in Lisbon I had met football player Martin Braithwaite (Danish National Team, back then at FC Barcelona). Loved his quote: "When you have complete faith in what you want to do, you can move mountains!"