Björn Hesse's Linkedin Analytics

I'm a sports and tech nut! My 15+ year professional career spans positions at ProSiebenSat1 ran.de, Twitter, Daimler/car2go, and now Amazon Fire TV - working with premier brands including Porsche, FIA Formula E, DFB, Prime Video etc.. 👾 In 2018, I co-founded @attention BERLIN, an online marketing agency, followed by FANZONE Media GmbH in 2020 — a web3 platform that launched sports NFTs on Polygon blockchain. Our partnerships included the DFB National Teams during EURO2020 and Team Germany during the 2022 Winter Olympics, with subsequent expansions into basketball, handball, and racing. 🔥📺 Currently at Amazon Fire TV, I leverage my expertise in sports and marketing to drive user engagement and innovation for our streaming partners. ⛓️🌱🙋‍♀️Previously, as Fanzone's co-founder, I led initiatives that demonstrated the potential of web3* technology in sports fan engagement, while promoting sustainability through a Trees For The Future coop and pushing diversity by involving many female athletes in this new digital sports ecosystem. ⚽️🏔️At the 2021 Web Summit in Lisbon I met football player Martin Braithwaite (Danish National Team, back then at FC Barcelona). Loved his quote: "When you have complete faith in what you want to do, you can move mountains!" 🏀🎢 Final words from the tall baller from the G, aka Dirk Nowitzki, at the OMR Festival 2025 about success: „The fun is the journey“ (Der Spaß liegt in der Reise).