Björn Stenbacka's Linkedin Analytics

I have been analyzing partnership networks in sports for a long time, yet it remains just as exciting as when I was a young researcher. My first Formula 1 project was in the early 1990s. We needed to convince the Finnish industry that Formula 1 was worth investing in. My job was to provide the project with facts and stats, a research job. Keke managed to find the necessary budget and Mika secured the Team Lotus drive. Rest is history. I returned to the world of Formula 1 in early 2000 when we formed Sports Telecom, a company I started with Stefan Johansson, former McLaren and Ferrari F1 driver. We teamed up with mobile game developers and mobile service developers and launched games, phone cases, ringtones, graphics etc... based on different brands. We had agreements with Formula 1, Indycar, MotoGP and rally brands, even with the Boeing company (fighter planes). After working on several sports and Formula 1-related research projects, Spomotion Analytics has been the most exciting one yet. I delve deep into the partnership networks in sports, uncovering fascinating insights. We’re proud to launch our first publication: The Spomotion Analytics Formula 1 Partnership Network Analyses Report 2024–2025. This report is the result of countless hours of dedicated work, research, and analysis—an effort we’re truly proud of. We guide companies into the world of Formula 1 and help them understand the value and opportunities it offers for their brand. Our priority sports include: Formula 1, NASCAR, IndyCar, Formula E, MotoGP, the Premier League, Serie A, Ligue 1, the Bundesliga, and LaLiga.