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As an engineer-turned-marketer, I bring a data-driven, analytical approach to marketing, blending technology, strategy, and creativity to drive scalable revenue growth. Over my career, I’ve helped companies—from startups to enterprise brands—navigate marketing transformations, optimize go-to-market (GTM) strategies, and accelerate pipeline velocity. Whether launching Account-Based Marketing (ABM) programs, leveraging AI for automation, or refining multi-channel performance marketing, I ensure marketing is a value driver, not a cost center. With expertise across digital advertising, CRM optimization, and demand generation, I’ve led multi-million-dollar marketing programs for enterprise brands like BairesDev, ATCO, Getty Images, and Telus, as well as high-growth startups and scale-ups. My work spans SaaS, B2B, E-Commerce, and tech-driven enterprises, where I’ve delivered double-digit revenue growth, optimized Martech ecosystems, and built high-performing teams. From scaling ABM strategies that accelerate enterprise sales cycles to executing data-driven acquisition campaigns, I focus on aligning marketing, sales, and technology to maximize ROI and business impact. I thrive on solving complex growth challenges—whether scaling ABM programs, optimizing Martech stacks, or coaching teams to high performance. My philosophy is simple: use data, technology, and experimentation to drive measurable impact. If you’re looking for strategies to accelerate growth, optimize marketing investments, or enhance your demand generation playbook, let’s connect.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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