TimeKeeping Systems, Inc.

Marketing Lead

Bull Media 

Demand Generation Freelancer

We help B2B SaaS & Tech companies meet their marketing sourced pipeline, opportunity, and revenue goals with our demand gen framework.

Here are the 2 services we offer:

1/ Monthly Retainer - This starts at $4,000/month for up to 30k in spend. We help strategize, execute, report, and iterate a paid media strategy, starting with Google Ads and LinkedIn Ads. We handle static creative, with a Sr. Copywriter and Sr. Graphic Designer resource. We only work with 8-10 clients at a time to maintain a high level of service. *CURRENTLY BOOKED THROUGH OCTOBER*

2/ 5 Week Audit + Foundation Sprint - This is a $5,000 one-time project fee, where we set a solid foundation for your paid media program, and audit any existing efforts against pipeline and revenue. We'll get everything technically set up for you on platforms and create, create a branded Figma board so you can create social ads, create your first batch of campaigns on search and social, and give you a branded landing page written by our Sr. Copywriter that you can use as a template in Unbounce.

More details and case studies can be found here: https://bullmedia.io/

Founder

Transfix

Worked in a freelance capacity as company transitioned to another agency.

Paid Media Consultant

Brought on at Series D funding/pre-IPO to help build up revenue marketing function leading into IPO.

Responsible for marketing sourced inbounds, opps, and pipeline.

Inbound marketing results:
- 275% QoQ MQL volume increase
- 225% QoQ Opp volume increase
- 129% QoQ Pipeline increase
- 9.32% QoQ Revenue increase (lagging)

Helped develop demand gen strategy for 2 different GTM motions: marketplace and SaaS and 3 different segments: SMB, MM, ENT.

Also helped define demand gen strategy for ENT ABM sales motion, leading to 54.66% of accounts engaged on LI and 40.08% visiting the website.

Managed multiple six-figure digital annual ad budget.  Part of overall marketing team of 17 marketers.

Drove marketing and sales alignment and worked on enablement and strategy for 3 different sales teams and 29 reps.  Provided weekly insights report detailing top level demand gen takeaways, current/upcoming campaigns.  Helped set up Zoominfo WebSights and Intent data and worked with SFDC administrator to create workflow for sales reps to easily access that information to prioritize target accounts.

Worked alongside content marketing team to develop organic content strategy based off of DG insights.

Worked closely with product marketing and internal SMEs on messaging that aligned with our core ICP and personas.

Worked with revenue team and audited current processes, tech stack, and agency partnerships. 

Helped bring Paid Media function in-house to realize significant variable spend cost savings of 27%, and worked with team on 2023 recommendations to streamline for a lean tech stack and implement up to 66% cost savings by eliminating point solutions.

Tech Stack:
- ZoomInfo
- Hockeystack
- Hubspot
- SFDC
- Instapage
- Looker
- Wordpress
- Ad Platforms (LinkedIn, Facebook, Google Ads)
- Fullstory
- Airtable
- Veed.io
- Canva
- Figma

**LEFT TO BUILD MY AGENCY, BULL MEDIA FULL-TIME ONCE IT REACHED A 6 FIGURE ARR RUN RATE**

Senior Demand Generation Manager

Pavilion

Member

Refine Labs

Worked with 6 Series A, Series B, & C B2B SaaS start-ups to meet ambitious growth goals.   

Notable client results:

Series C SaaS Food tech ($1.25B valuation)
- Increased website-generated leads by 120% and inbound demo requests by 166% in the first five months of the U.K. pilot program resulting in a 148% increase in qualified inbound meetings booked. 

Series B B2B ABM platform 
- Scaled paid ad spend by 700% over three quarters by consistently meeting or exceeding quarterly inbound demo and opportunity volume targets, resulting in a 100% increase in marketing-generated ARR. 

Series B B2B Contact Center Platform
- Scaled paid social and paid search ad spend by 300% in Q3 2021 by implementing a proven B2B demand generation playbook — closed $37M Series B — exceeded target marketing-generated Sales Qualified Opportunity volume by 12%, resulting in $2.7M total qualified pipeline creation in Q3 2021. 
- Accelerated marketing-generated deal velocity by 15% and increased the marketing-generated average ARR per deal by 44% resulting in 110% QoQ pipeline growth. 

Series A SaaS nonprofit fundraising platform
- Reduced inbound demo volume by 8% while increasing marketing-generated pipeline by 93% QoQ resulting in a 67% increase in closed won deals while keeping quarterly ad spend at parity. 
-  Supported a split GTM motion (sales-led and product-led growth)

Reported directly to a Director of Demand Gen.  Collaborated with our VP of Demand and creative teams including associate creative directors, graphic designers, and copywriters.

Started and led our weekly Performance Marketing Brainshare with 12+ PMMs.

Promoted to Senior Performance Marketing Manager and served as interim Director of Demand Gen across three accounts.  Managed 1 direct report during that time.

Joined as employee 34.  Left after we scaled to 125+ employees. Trained 4 new hires.

**LEFT TO JOIN A SERIES D/PRE-IPO START-UP TO HELP BUILD THEIR REVENUE MARKETING FUNCTION AS THEY LOOKED TO IPO**

Senior Performance Marketing Manager

Performance Marketing Manager

Guard1

Reported directly to the President of the company.

Responsible for all of marketing at Guard1.

Inbound marketing results:
- Website sourced pipeline generated: $1.25 MM
- Website sourced revenue generated: $210k
- 7.33% Lead to Closed Won
- 37% Lead to Opportunity Ratio
- 40.3 Days Sales Cycle

Won $993k in revenue through RFPs that I led preparation for

Completely re-designed, developed, and maintained a 80+ page Wordpress website - initial build of 45 pages from wireframe to published content within first 120 days of hire

Crafted 2x month email marketing campaigns for 10k+ audience email list

Managed 30k annual digital ad budget

Grew organic visits by 94.44% in 8 months with SEO strategy

Launched customer education program
- Scripted, talked, post-produced, and published 30+ training videos
- Created 35+ standardized and branded PDF training materials
- Created 8+ of multi-page brochures of product literature

Improved organic Capterra ranking from unranked to 4th in the JMS Category

Produced 4 Case Studies with customers

Coordinated trade show program (12 shows/year)

Tech Stack
- Wordpress CMS
- Google Analytic
- Clicky Analytics
- Goldmine CRM
- Filmora Video Editing
- Adobe Creative Cloud
- Canva
- Hubspot Email Marketing
- Veed.io

**LEFT POSITION TO JOIN A HIGH-GROWTH B2B AGENCY, JOINING AS EMPLOYEE #34.  AGENCY THEN SCALED TO 125+ EMPLOYEES WITHIN 9 MONTHS**

Marketing Manager

Skyline Trisource Exhibits

One of 7 marketing consultants with split account management and new business quotas.

Sales Results:
- Pacing to meet ramp-up quota by closing $15k deal within 60 days of starting

Responsible for 30+ outbound touches per day.

Developed new sales cadences to engage business prospects.

Created a strategic inbound marketing plan and presented to Senior Marketing Consultant.

Tech Stack:
- Goldmine CRM
- Quotewerks Quoting
- Basecamp Project Management

**POSITION CUT SHORT DUE TO COVID-19.  SUCCESSFULLY TRANSITIONED INTO FULL-TIME MARKETING POSITION WITH GUARD1.**

Marketing Consultant

MRI Software

Account Executive "hunter" for new business within 13 State & 4 Province Great Plains Territory.  Member of 30 person SMB sales team.

Sales Results:
- $1.5MM in pipeline
- $150k in total ARR closed won

Won MRI "Lion King" award presented to 4 sales reps during sales intensive training.

Responsible for 50+ outbound prospect touches per day.

Worked with internal SMEs, Solutions Architects, and Sales Engineers to deliver prospects demos.

Crafted pricing proposals and completed evaluation plans.

Tech Stack:
- Salesforce CRM
- Seismic CMS

**LEFT POSITION TO JOIN AS MARKETING CONSULTANT AT SKYLINE TRISOURCE EXHIBITS TO GAIN MORE EXPERIENCE IN BOTH SALES AND MARKETING**

Account Executive

Hey there 👋  If you're a b2b marketing leader or CRO looking to start or get more out of their paid media program, here are 2 free resources:

1/ The DIY B2B Ads Guide - This is an 87+ page doc that helps you go from 0-1 with your B2B Paid Media program, covering building the right foundation, ads strategy, ads execution, reporting and attribution, and iterating and scaling: https://bullmedia.io/b2b-diy-ads-guide

2/ Driving Efficient Growth Podcast - This is an interview-style podcast where I interview the top in-house operators and external partners to learn what is working the best in b2b SaaS and tech today to drive efficient growth: https://drivingefficientgrowth.transistor.fm/

---

And then if you're looking for hands-on support, here are 2 ways I can help you 👇

1/ Monthly Retainer - This starts at $4,000/month for up to 30k in spend. We help strategize, execute, report, and iterate a paid media strategy, starting with Google Ads and LinkedIn Ads. We handle static creative, with a Sr. Copywriter and Sr. Graphic Designer resource. We only work with 8-10 clients at a time to maintain a high level of service. *CURRENTLY BOOKED THROUGH OCTOBER*

2/ 5 Week Audit + Foundation Sprint - This is a $5,000 one-time project fee, where we set a solid foundation for your paid media program, and audit any existing efforts against pipeline and revenue. We'll get everything technically set up for you on platforms and create, create a branded Figma board so you can create social ads, create your first batch of campaigns on search and social, and give you a branded landing page written by our Sr. Copywriter that you can use as a template in Unbounce.

More details and case studies can be found here: https://bullmedia.io/

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