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Blake Danson

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As a Senior Innovation Engineer at Nike, I spent years refining my skills in the full innovation process, from ideation all the way to large scale production, with a particular focus on AI and machine learning. I have worked on and lead projects across several domains including Computer Vision, Natural Language Processing (NLP), Machine Learning for Audio Processing, and Time Series predictions. I'm also well versed in both supervised and unsupervised learning pipelines, real-time inference apis, and have worked with GAN models for audio, images, and text. An important part of my approach to these technologies is to not just stay at a high level but to go into the low-level details to understand how things work from first principals. Diving into things like model architectures, the underlying math, and optimization techniques which I find both fascinating and intuition building. This helps build a clearer understanding of what these models can be capable of, and what is needed to create valuable outcomes. There are a number of projects that I've worked on that are confidential due to NDAs. However, some of the work I can discuss includes a computer vision IoT-based proof of concept that I co-developed with a fellow engineer and was featured on Fox News during the NRF conference. I've also deployed machine learning at scale for training pipelines and real-time inference on Nike App's Visual Search. In addition, I developed a novel way for live stream hosts to interact with their audience, irrespective of the size of the audience. For this, I architected, developed, and deployed a scalable NLP real-time semantic search capable of handling live feedback from 100,000 concurrent viewers on SNKRS Live. Lastly, my team and I built a solution for an ongoing time series data pipeline for machine learning predictions at massive global scale, resulting in significant financial & time savings in operations. I’m a big proponent of Outcome Driven Innovation, and I’ve started to partner with companies with $1M+ in gross revenue a year. So if your company is looking to leverage AI to create valuable outcomes for your existing customers, send me a message and let’s connect!

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